BA and UX: Intrinsically Incompatible?

Nick de Voil

22 January 2015

UX Designers are not

capable of analysing

requirements or considering

business issues

Business Analysts are not

capable of conducting

research, empathising with

end-users or designing

@uxmoans

@bamoans

10.

Nobody understands

what my job is

9.

…Not even people

with the same job

title

8.

I hate it when

recruiters expect me

to know programming

languages

7.

There isn’t enough

budget for me to do

my job properly

6.

Developers don’t seem

to understand

5.

I have to support

multiple development

teams

4.

I’m not able to get

enough access to end

users

3.

Please, I am not just

a deliverables

monkey!

2.

The company doesn’t

get me involved in

projects early enough

1.

How am I supposed to

fit in with Agile?

Use of BA- and UX-related techniques

Survey results

UX Designers should analyse

requirements and consider

business issues

Business Analysts should

conduct research, empathise

with end-users and design

@nickdevoil

Thank you