using pinterest to drive traffic back to your website

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Pinterest…Using Pinterest to

Drive Traffic Back to Your Website

By the Numbers

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

• 72.8 million users, 85% female• 1 BILLION boards, 50 Billion pins• 80% of pins are RE-PINS• 500,000 business accounts• 67% of pins are from a business

website• 83% of active users would rather

follow a brand than a celebrity• 52% consult for purchasing

guidance while shopping in a store

writeontrack.ie

Your Average Pinner = Average Patient

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

• In “Discovery” mode (vs search) = new potential clients

• Community Based• Love to Promote, Love to Share• Ages 18-34, Upper Income• Major purchasers for family• Many of them integrate Facebook,

TwitterSources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning

Pinterest Behavior

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

INSPIRE STORE BUY

REPIN

Source: Power of Pinning

Boards

I want

to look

like this

your websit

e

Viral NatureOriginal ContentAmplified!!!

Source: Power of Pinning

Join as a Business

business.pinterest.comor convert your existing account

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

NEW Actions for Pins

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Boards

TRUST

BRAND TRUST

“RELATEABLE”

USEFUL / RELEVANT

EDU

CATE

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

INSPIRE

Images that WORK• Light images (20x

more effective)• Images without

faces 23% more re-pins**

• Nordstrom — most engaged retail brand

• Teaser text

Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning

SEO Benefit• Value of a root domain• Able to rank higher for key search

terms with a Pinterest account vs independently hosted website*

• Pins are backlinks (important) = more is better (repins increase #)

• Keywords in descriptions• Social signals (shares) (Google

likes!)• Images need keyword love too!

The titles are searchable

*Source: Power of Pinninghttps://winsomekaty.wordpress.com

Images**think about your website

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

• Call to action (+80%)

• Top # Lists,

• Printables and Infographics

Infogr.am

VIDEO!

Get with your Webmaster

#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow

Size Matters

Analytics