using pinterest to drive traffic back to your website
TRANSCRIPT
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Pinterest…Using Pinterest to
Drive Traffic Back to Your Website
By the Numbers
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• 72.8 million users, 85% female• 1 BILLION boards, 50 Billion pins• 80% of pins are RE-PINS• 500,000 business accounts• 67% of pins are from a business
website• 83% of active users would rather
follow a brand than a celebrity• 52% consult for purchasing
guidance while shopping in a store
writeontrack.ie
Your Average Pinner = Average Patient
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• In “Discovery” mode (vs search) = new potential clients
• Community Based• Love to Promote, Love to Share• Ages 18-34, Upper Income• Major purchasers for family• Many of them integrate Facebook,
TwitterSources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
Pinterest Behavior
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE STORE BUY
REPIN
Source: Power of Pinning
Boards
I want
to look
like this
your websit
e
Viral NatureOriginal ContentAmplified!!!
Source: Power of Pinning
Join as a Business
business.pinterest.comor convert your existing account
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
NEW Actions for Pins
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Boards
TRUST
BRAND TRUST
“RELATEABLE”
USEFUL / RELEVANT
EDU
CATE
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
INSPIRE
Images that WORK• Light images (20x
more effective)• Images without
faces 23% more re-pins**
• Nordstrom — most engaged retail brand
• Teaser text
Sources: DMR Digital Marketing Stats, Strategy, Gadgets; Power of Pinning
SEO Benefit• Value of a root domain• Able to rank higher for key search
terms with a Pinterest account vs independently hosted website*
• Pins are backlinks (important) = more is better (repins increase #)
• Keywords in descriptions• Social signals (shares) (Google
likes!)• Images need keyword love too!
The titles are searchable
*Source: Power of Pinninghttps://winsomekaty.wordpress.com
Images**think about your website
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
• Call to action (+80%)
• Top # Lists,
• Printables and Infographics
Infogr.am
VIDEO!
Get with your Webmaster
#VegasCS2015 * @CosmeticSocial * @MoniqueRamsey * #LetsGrow
Size Matters
Analytics