using google analytics and google webmaster tools to improve your site

Using Google Analytics and Webmaster Tools to

improve your website

WordPress 4.0

Since last month

Authorship has gone away

Since last month

I picked up a Chromebox

Since last month

We moved to Teamwork

Since last month

Gonna get an Apple Watch?

Since last month

Backing up, updating and restoring your WordPress site

Next month on October 16

Cindy Miller: Writing for the web

On November 20

• High-level overview of Google/SEO• Google Analytics• Google Webmaster Tools• Tracking down a traffic spike• Technical SEO

What we’ll cover today

• Keyword research

Visit JennyMunn.com and sign up to get her “Free Keyword Research Guide”

What we won’t cover today

High-level overview of SEO

How Google was born

Links are votes

Google doesn’t search the internet

Indexing

nofollow attribute

nofollow attribute

nofollow attribute

SEO is like...

SEO is like...

The rules aren’t changing

SEO lag

Google Analytics

www.google.com/analytics

Google Analytics by Yoast

Choose your date range

Compare dates

Custom Dashboards

Real Time → Overview

Audience → Overview for the past 30 days

Monthly overview for past 12 mo

Compare to previous year

Audience → Geo → Location

Audience → Mobile → Overview

Acquisition → Overview

Acquisition → All Referrals

Acquisition → Keywords → Organic

Filtering out branded keywords

Filtering out branded keywords

Filtering out branded keywords

Acquisition → Social → Network Referrals

Acquisition → Search Engine → Queries

Setting up segments

Add Segment

New Segment

Hide semalt sourced traffic

Now you can compare them

Google Webmaster Tools

www.google.com/webmasters/tools

Confirm your site: Five options

1. HTML file upload2. HTML tag3. Domain name provider4. Google Analytics5. Google Tag Manager

Google Webmaster Tools

Search Traffic → Search Queries

Search Traffic → Links to Your Site

Search Traffic → Links → More

Google Index → Index Status

Crawl → Crawl Stats

Crawl → Sitemaps

Tracking down a traffic spike

Big spike on July 3

Acquisition → Overview

So what happened?

So what happened?

Make note of that

Make note of that

Technical SEO

Speedtools.pingdom.com

1597 lines • 1.6 MB

423 lines • 0.5 MB

Optimize images

Optimize images

Mobileami.responsivedesign.is

Mobile

2012 2013 2014

Canonicalization and redirects

GreenMellenMedia.comGreenMellen.comGreenMellenMedia.orgGreenMellonMedia.comGreenMelonMedia.com→ www.GreenMellenMedia.com

EMDs and URL Structure

Backing up, updating and restoring your WordPress site

Next month on October 16