unique kimberley, bringing real people, real content and real stories to tourism marketing

Real people. Real content. Real Stories..

There’s been a dramatic shift in consumer behavior

Back then… But now…

Consumers create content for brandsBrands created content for consumers

3x 5%

*Beckon Research: Marketing Truth or Marketing Hype, 2016

Brand-centric messages are being ignored

year-over-year increase in brand created content

Brands are spending more… for less return

of all brand created content gets noticed

Traveller-centric messages ignite passion + inspire action

*Nielsen: Global Consumer Trust Index, 2014, Forbes: Are Brands Wielding More Influence In Social Media Than We Thought?, 2012

of consumers trust earned mediamore than owned media92%

Strengthen consumer trust…

of purchase decisions are peer influenced

and drive sales

81%

Travellers are sharing more than ever before

and travellers trust travellers more than they trust brands

Giant Tide Tours

Destination Broome

Destination Kimberely

We put traveller’s positive stories at the heart of brand marketing.

Word of mouth marketing for the digital age

discover curate engage analyze

Customer Stories

One of the world’s leading social content aggregating

platforms

Trusted by 450+ leading brands

15X 40% Lower cost per engagement40% lower cost per engagement for Facebook ad campaigns using Stackla’s Brand Networks plugin

Clickthrough improvementIn Visit Victoria ad campaigns

ROI during London Fashion Week11:1Topshop #LIVETRENDS campaign

Curation beats creation

“We have some really remote locations which are expensive to set up photo shoots for. UGC provides us with dynamic content on site for these locations.”Market Team, Visit Scotland

+

Bringing real people, real content&

and real stories to your marketing.