twitter social media summit

May 20, 2009www.WhitePaperSource.com

How to Grow andEngage Your Audience

on Twitter Presented byMari Smith

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How To Use Twitter To:1. Quickly and instantly reach an unlimited

audience.2. Create raving fans.3. Develop profitable relationships.4. Build social currency.5. Conduct real-time market research.6. Get Google indexing.

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Twitter Stats & FactsFastest growing socialnetwork. 1,382% in one year.19+ million members.Could reach 100M in 2009 ifgrowth holds.Largest age group = 35-49.

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1a. Building Your Audience

Know the following rules:After you follow 2000, the ratio has to be ~10%Up to 1000 per day max

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1b. Building Your Audience

Set up auto-followwww.SocialToo.comwww.Tweetlater.com

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1c. Building Your AudienceFind your target market:

www.Twellow.comwww.WeFollow.comwww.ExecTweets.comwww.Twibes.comwww.TwitterGrader.com

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1d. Building Your AudienceSet Up Keyword AlertsYour name, company name, website, Twittername(s), key terms, competitors:

www.TweetLater.comwww.TweetBeep.com

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2a. Create raving fans

Provide EXCELLENT, relevant content.Engage.Respond.Promote others.Compliment.Thank.

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2b. Create raving fans

Offer giveaways.Run contests, drawings.Drive your followers back toyour blog.Promote your Facebook FanPage.

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Twitter POLL

Do you think it’s important to follow peopleback on Twitter who follow you?

Yes, I like to follow everyone back.It depends; I follow mostly everyone back.No, I only follow a select few.

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3a. Develop profitablerelationships

Mari’s Four-Part Formula1. Quality NETWORK +2. Quality CONTENT +3. CONSISTENCY+4. Genuine, AUTHENTIC, PASSIONATE CARING

= Profitable RELATIONSHIPS

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3b. Develop profitablerelationships

Transparency = KEY!

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3c. Develop profitablerelationships

“Brandividual”[@armano]

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3c. Develop profitablerelationships

Who is the voice of your company?Should you “ghost tweet”?

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4a. Build social currency

Give first.Have high standards anddemonstrate them.Always build people up.Be available – delegate,designate.

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4b. Build social currencyMonitor your reputationrelentlessly.Take action promptly whenneeded.

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5a. Conduct real-timemarket research

Ask you-centered questions.Short, simple, <120 characters (allow for retweeting).

Be ready to capture answers!Or, use a poll service:www.polldaddy.comwww.twtpoll.com

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5b. Conduct real-timemarket research

Watch trending topics.Tweetie iPhone app

Keyword alerts.

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5c. Conduct real-timemarket research

Twitter real-time Greasemonkey script.Search: twitter google greasemonkey

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Twitter: Changing theBusiness Landscape…

…for good!Unprecedentedopportunity!

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Mari Smith

Twitter.com/marismithwww.marismith.com/facebookwww.marismith.com/fanpage

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