twitter & news media

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@UWTwtrBook News Media on Twitter News Media on Twitter by Paul-Christian Britz by Paul-Christian Britz

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Presentation for the Open House session of UW Twitter Book (http://uwtwitterbook.com). Best Practices of News Media on Twitter

TRANSCRIPT

Page 1: Twitter & News Media

@UWTwtrBook

News Media on TwitterNews Media on Twitter

by Paul-Christian Britzby Paul-Christian Britz

Page 2: Twitter & News Media

@UWTwtrBook

Why This Sector?Why This Sector?

(Boston.com - OLIVIER LABAN-MATTEI/AFP/Getty Images)

#Iranelection#Iranelection

#CNNFail#CNNFail

Page 3: Twitter & News Media

@UWTwtrBook

ExpectationsExpectations

o Real time tools demand real time newsReal time tools demand real time newso CredibilityCredibilityo QualityQualityo DepthDepth

o ParticipatoryParticipatoryo PersonalityPersonality

Page 4: Twitter & News Media

@UWTwtrBook

The Twitter Tool BoxThe Twitter Tool Box

PublishingPublishing

o RSS-FeedsRSS-Feedso Blog entriesBlog entrieso Informative LinksInformative Links

ResourcesResources

o CrowdsourcingCrowdsourcingo Professional Professional

ConnectionsConnectionso Instant FeedbackInstant Feedbacko EngagementEngagement

Page 5: Twitter & News Media

@UWTwtrBook

Open Newsroom: Open Newsroom: John A Byrne I I

John A Byrne: “How I Use Twitter“ (Video – BusinessWeek)

Page 6: Twitter & News Media

@UWTwtrBook

Open Newsroom: John A Byrne IIOpen Newsroom: John A Byrne II

TOP: Behind – The Scenes of Journalism (Value)

Improvable: Personal Voice & Interaction

Page 7: Twitter & News Media

@UWTwtrBook

The Local Conversation – King5Seattle IThe Local Conversation – King5Seattle I

Page 8: Twitter & News Media

@UWTwtrBook

The Local Conversation – King5Seattle IIThe Local Conversation – King5Seattle IIPersonality & Relationships:Personality & Relationships:

Page 9: Twitter & News Media

@UWTwtrBook

The Local Conversation – King5Seattle IIIThe Local Conversation – King5Seattle IIIDriving Conversation:Driving Conversation:

TOP: ConversationalPersonalRelevantEntertaining

Improvable: Transparency & Deepening Relationships

Page 10: Twitter & News Media

@UWTwtrBook

Conclusion – Twitter & JournalismConclusion – Twitter & Journalism

o Twitter reflects journalism trends: Twitter reflects journalism trends: Real Time NewsReal Time NewsParticipationParticipationGlobal vs. LocalGlobal vs. Local

o Twitter breaks up old structuresTwitter breaks up old structureso Added value across the range Added value across the range

(Boston.com - OLIVIER LABAN-MATTEI/AFP/Getty Images)

Page 11: Twitter & News Media

@UWTwtrBook

CreditsCredits

o Paul-Christian Britz Paul-Christian Britz http://pcbritz.wordpress.com/abouthttp://pcbritz.wordpress.com/about

o Creative Commons License:Creative Commons License:share-and-share alike; non-commercialshare-and-share alike; non-commercial

o http://uwtwitterbook.com/about/2009-http://uwtwitterbook.com/about/2009-presentationspresentations