social media essentials -- twitter

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Social Media Essentials -- Twitter Sandra Fernandez Manager of Public Relations & Social Media Administrator Houston Public Library

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Page 1: Social Media Essentials -- Twitter

Social Media Essentials -- Twitter

Sandra Fernandez

Manager of Public Relations & Social Media Administrator

Houston Public Library

Page 2: Social Media Essentials -- Twitter

Twitter Facts 370,000 new sign-ups daily

95,000,000 Tweets per day

175,000,000 registered users

Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it.

Page 3: Social Media Essentials -- Twitter

Twitter Facts 140 characters

SMS

Twitter is a highly targeted element, used to reach and interact with particular audiences.

Twitter is a must-do customer relations vehicle for most companies.

Page 4: Social Media Essentials -- Twitter

Settings Username

You CAN change it Don’t use unusual characters, underscore

Email Let others find me by my email address

Tweet Location

Tweet Media

Page 5: Social Media Essentials -- Twitter

Settings Tweet Privacy

https

Mobile Direct Message

Notifications

Page 6: Social Media Essentials -- Twitter

Set-Up Profile

Picture Location Web

Landing page Bio

Personal Branding Keywords

Design Applications

Page 7: Social Media Essentials -- Twitter

Tweet Timeline

@Mentions

Retweets

Hashtags Conversations Track topic

Page 8: Social Media Essentials -- Twitter

Tweeting Suggestions Read first, then share.

Share photos and behind the scenes info about your business.

Listen. Regularly monitor the comments about your company, brand, and products.

Crowdsource – Ask questions of your followers to glean valuable insights and show that you are listening.

Page 9: Social Media Essentials -- Twitter

Tweeting Suggestions Respond to compliments and feedback in real time

Reward – Tweet updates about special offers, discounts and time-sensitive deals.

Retweet from your community.

Participate in Chats.

Live Tweet an event.

Create a hashtag.

Page 10: Social Media Essentials -- Twitter

Tweeting Suggestions Thank your retweeters. Schedule Tweets. Run a contest. Hold a TweetUp. Use keywords. Your Tweets should include relevant information

about what you do for a living. Use a real voice. Avoid jargon, abbreviations, pop culture.

Page 11: Social Media Essentials -- Twitter

Reasons to “Chat” via Twitter Make Connections. Lots of valuable information in a short amount of

time. Brand building.

Find a Twitter Chat: http://bit.ly/findtwitterchats

Page 12: Social Media Essentials -- Twitter

One to One

• Direct Messages or DM

Page 13: Social Media Essentials -- Twitter

Pay Attention & Segment Your Network

Saved Searches Lists Listed

Following Followers

Favorites

Page 14: Social Media Essentials -- Twitter

Who to Follow Suggestions Browse Interests Find Friends Followed by You both follow

Directories Twellow.com WeFollow.com MuckRack.com JournalistTweets.com

Page 15: Social Media Essentials -- Twitter

Things to check before you follow someone Read their Tweets Profile picture and background Favorites Active accounts Lists Mutual friends Followers Website Link

Page 16: Social Media Essentials -- Twitter

Searches Tweets

“Listen” for keywords and names/ids Tweets with links Tweets near you People Advanced Search

http://search.twitter.com/ By Location

Near this place By Topic

Words

Page 17: Social Media Essentials -- Twitter

Searches Google

By occupation this exact wording or phrase: intitle:public relations * on

twitter Search within a site or domain: twitter.com

By bio this exact wording or phrase: intext:bio * public relations Search within a site or domain: twitter.com

Page 18: Social Media Essentials -- Twitter

Trends

Top topics

Promoted

Page 19: Social Media Essentials -- Twitter

Third-Party Tools Maintain your Twitter stream

HootSuite TweetDeck Seesmic CoTweet

FriendorFollow.com

TweetChat.com

Deliver it! http://dlvr.it/

Aggregate FriendFeed.com Tumblr.com

Page 20: Social Media Essentials -- Twitter

Metrics

Followers Following Total Tweets Favorites

Link shorteners HootSuite Bit.ly

Klout.com

TwitterGrader.com

Page 21: Social Media Essentials -- Twitter

Social Media Widgets &Buttons

Follow buttons http://business.twitter.com/about/resources/buttons

Widgets http://business.twitter.com/about/resources/widgets

Page 22: Social Media Essentials -- Twitter

Tips Read “Twitter 101 for Business” at

http://business.twitter.com/

Read Twitter’s rules for contests: http://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-for-contests-on-twitter

Read the Twitter Rules: http://support.twitter.com/articles/18311-the-twitter-rules

Page 23: Social Media Essentials -- Twitter

Tips Avoid spammers.

Avoid spamming applications.

Don’t follow too many people at first. Your account will look like a spammer.

Use a link shortener.

Page 24: Social Media Essentials -- Twitter

Where to find me www.SandraSays.com

www.twitter.com/sandrasays

www.facebook.com/sandrasays

www.linkedin.com/in/sandrafernandez

[email protected]