social media essentials -- twitter
TRANSCRIPT
Social Media Essentials -- Twitter
Sandra Fernandez
Manager of Public Relations & Social Media Administrator
Houston Public Library
Twitter Facts 370,000 new sign-ups daily
95,000,000 Tweets per day
175,000,000 registered users
Last year, 7% of Americans surveyed used Twitter (and ExactTarget (client) research found 5% follow a brand on Twitter). This year, 8% of Americans use it.
Twitter Facts 140 characters
SMS
Twitter is a highly targeted element, used to reach and interact with particular audiences.
Twitter is a must-do customer relations vehicle for most companies.
Settings Username
You CAN change it Don’t use unusual characters, underscore
Email Let others find me by my email address
Tweet Location
Tweet Media
Settings Tweet Privacy
https
Mobile Direct Message
Notifications
Set-Up Profile
Picture Location Web
Landing page Bio
Personal Branding Keywords
Design Applications
Tweet Timeline
@Mentions
Retweets
Hashtags Conversations Track topic
Tweeting Suggestions Read first, then share.
Share photos and behind the scenes info about your business.
Listen. Regularly monitor the comments about your company, brand, and products.
Crowdsource – Ask questions of your followers to glean valuable insights and show that you are listening.
Tweeting Suggestions Respond to compliments and feedback in real time
Reward – Tweet updates about special offers, discounts and time-sensitive deals.
Retweet from your community.
Participate in Chats.
Live Tweet an event.
Create a hashtag.
Tweeting Suggestions Thank your retweeters. Schedule Tweets. Run a contest. Hold a TweetUp. Use keywords. Your Tweets should include relevant information
about what you do for a living. Use a real voice. Avoid jargon, abbreviations, pop culture.
Reasons to “Chat” via Twitter Make Connections. Lots of valuable information in a short amount of
time. Brand building.
Find a Twitter Chat: http://bit.ly/findtwitterchats
One to One
• Direct Messages or DM
Pay Attention & Segment Your Network
Saved Searches Lists Listed
Following Followers
Favorites
Who to Follow Suggestions Browse Interests Find Friends Followed by You both follow
Directories Twellow.com WeFollow.com MuckRack.com JournalistTweets.com
Things to check before you follow someone Read their Tweets Profile picture and background Favorites Active accounts Lists Mutual friends Followers Website Link
Searches Tweets
“Listen” for keywords and names/ids Tweets with links Tweets near you People Advanced Search
http://search.twitter.com/ By Location
Near this place By Topic
Words
Searches Google
By occupation this exact wording or phrase: intitle:public relations * on
twitter Search within a site or domain: twitter.com
By bio this exact wording or phrase: intext:bio * public relations Search within a site or domain: twitter.com
Trends
Top topics
Promoted
Third-Party Tools Maintain your Twitter stream
HootSuite TweetDeck Seesmic CoTweet
FriendorFollow.com
TweetChat.com
Deliver it! http://dlvr.it/
Aggregate FriendFeed.com Tumblr.com
Metrics
Followers Following Total Tweets Favorites
Link shorteners HootSuite Bit.ly
Klout.com
TwitterGrader.com
Social Media Widgets &Buttons
Follow buttons http://business.twitter.com/about/resources/buttons
Widgets http://business.twitter.com/about/resources/widgets
Tips Read “Twitter 101 for Business” at
http://business.twitter.com/
Read Twitter’s rules for contests: http://support.twitter.com/groups/31-twitter-basics/topics/114-guidelines-best-practices/articles/68877-guidelines-for-contests-on-twitter
Read the Twitter Rules: http://support.twitter.com/articles/18311-the-twitter-rules
Tips Avoid spammers.
Avoid spamming applications.
Don’t follow too many people at first. Your account will look like a spammer.
Use a link shortener.
Where to find me www.SandraSays.com
www.twitter.com/sandrasays
www.facebook.com/sandrasays
www.linkedin.com/in/sandrafernandez