twitter, facebook pages and this social media thing

TWITTER, FACEBOOK PAGES AND THIS SOCIAL MEDIA THING

Kelly Duffort, KD Web Strategies

Triangle Interactive Marketing WorkshopSeptember 15, 2010

TWITTER

WHY SHOULD YOU TWEET?

• Connect w/potential customers or clients.• Follow-up with people you meet, stay connected.• Show the personal side of your business.• Support vendors and suppliers (and vice versa).• Be ready to respond to customers or clients. • Keep tabs on competition.• Search engines love real-time info.

…Not about number of followers, but the quality of your tweets and the connections you are making.

TWITTER: GETTING STARTED

TWITTER PROFILE

TWITTER DESIGN

TWITTER BASICS

Tweet – an individual message @username – your Twitter handle Follow someone – subscribe to their messages Retweet (RT) – repost someone else’s tweet,

giving them credit. Reply – tweet that starts w/@username Mention – tweet that includes @username

elsewhere Direct message (DM or D) – private message URL Shorteners #hashtag

TWEETING

mention

retweet

retweet

reply

Profile

HOW DO YOU TWEET?

WHOM TO FOLLOW?

1. People you meet. 2. People you would like to meet.3. Twitter Advanced Search.4. Other Profiles > Following > “View all...”5. Other Profiles > Lists.

Watch for the “t” wherever you go on web or “IRL.”

TWITTER ADVANCED (HIDDEN) SEARCH http://search.twitter.com/advanced

FOLLOW NOTICES VIA E-MAIL

LISTS

HASHTAGS

To tag, track and promote topics of conversation

# + (word or abbreviation)Examples: #TIMAworkshop, #quote, #followfriday,

What the Hashtag?http://www.wthashtag.

THE SECRETS OF TWITTER

Twitter Applications – You’ll be amazed how much the game changes when you start finding 3rd party applications that you like.

Twitter Clients – You’ll see Twitter in a whole new light when you start viewing it through a client instead of via htttp://www.twitter.com.(E.g., HootSuite, TweetDeck, Seesmic)

TWITTER CLIENT: HOOTSUITE

Home Feed Mentions Direct Messages

Multiple Accounts

FACEBOOK PAGES

PROFILE FOR ME

PAGE FOR MY BUSINESS

#1 GOAL FOR YOUR PAGE IS BREAK INTO MY PROFILE’S NEWS FEED

PAGE, NOT GROUP AND NOT COMMUNITYhttp://www.facebook.com/pages/create.php

FACEBOOK PAGE: GETTING STARTED

Post Status Updates(Wall)

YOUR FACEBOOK WALL

PROMOTION, THANK FANS, SPREAD WORD ABOUT OTHER BUSINESSES

PROMOTE EVENT

“ENGAGE” FANS

ANSWER QUESTIONS, BE A RESOURCE

HOW WILL PEOPLE FIND YOUR PAGE?

#1 Method? Via their friends! Before you get to that point…

“Suggest to friends” for starters. Advertise it in e-mail signature, biz cards, etc.

Grab vanity URL soon as you get 25 fans:http://www.facebook.com/username/

Add “Like Box” plugin to your website or blog Search engines

WHY SHOULD YOU HAVE A FACEBOOK PAGE?

1. Most popular website.2. People talk. You should listen.3. Requires no technical expertise.4. Expensive design work not expected.5. Free usage data and demographic info.

SOCIAL MEDIA Short Version: “Any tool or service that uses the

internet to facilitate conversations.”

Long Version: “Social Media is the democratization of information, transforming people from content readers into publishers. It is the shift from a broadcast mechanism, one-to-many, to a many-to-many model, rooted in conversations between authors, people, and peers.” -Brian Solis et al

@briansolis

WHY SHOULD YOU USE SOCIAL MEDIA?

Connect with people Allow people to connect with you Marketing opportunities Customer insight Monitor/watch competition

SOCIAL MEDIA GROUND RULES

Start slow and be patient. Listen and learn. Okay to experiment. Be authentic and transparent. Okay to repurpose content by others (with

credit). Give more than you expect to get.

Photo by tunnelarmr on FlickrMade available by Creative Commons License

QUESTIONS

KD Web StrategiesTwitter: @kellyduffort

http://facebook.com/KDWebStrategies

http://www.kellyduffort.com

Email: kelly@kellyduffort.com

919.923.3471