trends talk social media
Post on 02-Aug-2015
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Agenda1. How to use visual….
2. How to gain the attention…
3. How to add colour….
4. How to improve your SEO …..
5. How Social Media to your advantage
Visual vs. Content Stay up to date
image-centric marketing rather than traditional text-based.
Between 65% and 85% of people are visual learners
Visual vs. ContentThis concept can
help improve your social media presence and give you the edge that your looking for that puts you over your competitors.
Audience's Attention Attention span
To much data is not good viewers tend to skim rather then read every word and only look for what they want
Audience's Attention Too much text can turn
away viewers
Putting in an image will lengthen their stay on your site
It’s the perfect motivating force to encourage visitors to stick around and explore content in greater detail.
Add a Splash of Color The right pictures are also
an easy way provide an element of contrast.
Text is boring
Images can solve this problem by making posts more vibrant and visually stimulating.
They can take a somewhat boring post and spice it up.
SEO SEO is important to your
companies online health and marketing
Adding pictures can improve your SEO as long as there are meta and alt tags
This includes the image file name, as well as the Title, Alt and description tags.
Using Twitter hashtags and Facebook tags can be to your advantage and disadvantage
Pinterest This platform is new to
‘new media’ but soon came to extremely important
Simplicity and aesthetic appeal have proven the success of Pinterest
Pictures rather than text
Focuses on light couloured background with pictures and video are more vibrant
Pinterest Pinterest users are
limited to ‘repins’, ‘likes’, and brief comments. When other sites like Facebook and Twitter have more options
Ideas via visual content
Numbers of users are constantly increasing because its easy to use
Pinterest Create boards with separate
categories allowing the user to pin videos and pictures and organize them accordingly
A brief description will help search engines find content
Repinning an image can be easy – which makes it easy to attract like minded people.
70% of Pinterest users are female but males are known to use it
Instagram Instagram has quickly
become a popular way for individuals and businesses to share pictures with their audience.
Growing just as fast as Facebook and twitter originally did
Instagram has limited usage due to its restrictions
Instagram Get an account now,
build a profile and presents before the competitor does!
The concept is creative and fun, with a high level of interaction between companies and consumers.
Instagram Easy to increase the
awareness of new employees and company events
Shows how a big company is personable and not just about the corporate side of things
Starbucks, Red Bull and ABC News.
Instagram You can also encourage
consumers to take pictures of themselves using a product or a service in action.
Great way to create a loyalty program, build brand ambassadors and awareness
Ideal for companies with small budgets
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