digi talk social media
TRANSCRIPT
Social media a business tool
• The use of social media, as well as being a less expensive form of marketing, provides an easy way for customers to interact with the company
• We want to hear what our customers have to say
• Our customers feel connected and engaged with the company
Twitter... Why!?!
• Lots of nonsense on Twitter
• When used well an extremely powerful tool
• Easy to find local customers
• What do people write about your product or service
• Business to Business
• Great way to keep in touch with colleagues, peers in industry
• Groups
• Users 90% female
• Wedding venues, retail, tourism
• Film locations
• Growing faster than any social media channel
QR codes
• Business card
• Promotional material
• Add to advertising
• For sale signs
• Name tags at conference
• Surprise and "Wow" element
Communicate and engage
• Manage time
• Set up social media dashboard (hootsuite/tweetdeck)
• Make it a team effort
• Measure social media success
Thank you!
• Rene Looper - Tuminds social media training
• twitter.com/tuminds
• facebook.com/tuminds
• LinkedIn.com/renelooper