1. Is Social MediaOnly For Sexy Brands?

2. Amanda Wright & Doris SunPresent: Are You Sexy Enough ForSOCIAL MEDIA MARKETING? 3. Doris Sun: Currently in 3rd year of Advertising:Integrated Marketing Communications Studied in multiple countries,experienced first hand how differentcultures use social media formarketing communications Strength mobile marketing (apps,QR codes, NFC etc.) 4. Amanda Wright: 3 years of Integrated MarketingCommunications with a focus on Social Chosen to attend PivotCon 2011 inNY for my Online & Social Influence Grew up in Social Media and use itdaily to learn and market myself 5. Are you Sexy enough? Do you think Scissors are sexy? Do you have a Sexy brand? What are your brands? 6. Who has it right: What did they do right? Social Media Profiles for Characters Relevant and Interesting Content Online Forum Engaging #Hashtags#Waitingsucks#TBWithdrawl 7. Is Social only for the Sexy? Proctor & Gamble: Always Tampax Online Community Made Tampons an acceptable topic Brand Awareness, Loyalty & Social Responsibility 8. Make Yourself Sexy! Get to know your customers Define your Brand Make your Brand Sexy! Create unique content Use blogs or forums to attract potentialcustomers Use multiple inbound marketing technique 9. Social Media Marketing Tips: Tip #1: Get to know your customers: Who are they? Do they know you exist? What is their Social Media Tolerance? Where are they online? 10. Social Media Marketing Tips: Tip #2: Define your Brand What are your goals? What do you stand for? What is your voice? How do you want to be viewed? 11. Social Media Marketing Tips: Tip #3: Make your Brand Sexy! What does your brand have to offer them? Is your brand or product complicated? What is the most asked Question about yourbrand or similar companies? What is they key message YOU want them totake away? 12. Social Media Marketing Tips: Tip #4: Create unique content to drive inbound linksand blogger coverage. What can you say about your brand or industrythat others wont know What can you offer your audience? Unique Products How to information Entertainment 13. Social Media Marketing Tips: Tip #5: Use a blog or forumto attract potential customers to your business - even in surprising industries. You canwriteabout ANYTHING: How to Special Events Upcoming Promotions Interesting Facts Industry Knowledge etc. 14. Social Media Marketing Tips: Tip #6: Use multiple inbound marketing techniquestogether for maximum success. Have a directed message Decide on an End Point Link all Social Media to this point Define your call to action and implement 15. Are you Sexy enough? Do you think Scissors are sexy? 16. Are Scissors Sexy? Online Craft Forum and Website Unite all Crafters under one brand Promote Brand Loyalty Even Scissors can be Sexy 17. Make Yourself Sexy! Know their customersDefined their Brand Made Brand Sexy!Created unique contentUsed online community to attract potentialcustomersUsed multiple inbound marketing technique 18. Questions? Follow us on TwitterFor more information: