develop anglia talk - future trends for digital marketing
TRANSCRIPT
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@MRMATTANDERSONWWW.MONTAGECOMMS.COM
DIGITAL MARKETING TRENDS FOR BUSINESS 2015+
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A BIT ABOUT ME…
• I have been on the web for almost 17 years… • Google started in 1998 and my career in media
changed from print media focus to tech by 2005• My sister-in-law in the USA introduced me to
Facebook in late 2006• Started on Twitter in 2007 as @PRBristolblog• Blogger started in 1999 - started blogging in
2004…• Trained the South West RDA in social media in
and blogging 8 years ago• Trained 100s of business and organisations in
social media / digital marketing • My team and I manage the European and
Russia social media and content marketing for Brabantia
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MOBILE AND EGO LEAD - SOCIAL 3.0
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#SELFIE
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SNAPCHAT
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SNAPCHAT
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NOTIFICATION WINDOW
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INSTA-EXPERIENCE
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WHO USES INSTAGRAM
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E-COMMERCE 3.0 - SHOWROOMING A GREAT OPPORTUNITY?
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SHOWROOMING
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WEBROOMING
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MOBILE SHOPPING STILL NOT GOOD ENOUGH..
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THE PENGUIN ‘CLICKED AND COLLECTED’ - JOHN LEWIS
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ME AT THE ZOO
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THE RISE OF THE VLOGGER
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VINE & INSTAGRAM
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FACEBOOK OVERTAKES YOUTUBE VIEWS
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INFEED VIDEO
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SAINSBURY’S RECRUITS BLOGGERS
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WEARABLE TECH IS THE FUTURE…..?
CREATIVE COMMONS - ROYAL OPERA HOUSE
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WHY GOOGLE GLASS FAILED
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APPLE WATCH
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TIP:
HUMAN FOCUSED TECHNOLOGY & MARKETING
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TIP TWO: AS A BRAND DON’T TALK ABOUT YOURSELF
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FORGET THE TECHNOLOGY NOT YOUR CONSUMER…..
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2,543 MARKETEERS THINK…
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TO DO LIST - BUSINESSES MUST ENSURE THAT:
• SOCIAL MEDIA IS NOT NEW - EMBRACE IT • EXPLORE MOBILE APPS DUE TO THEIR HUGE GROWTH • TRAIN YOUR IN-HOUSE TEAMS IN SOCIAL MEDIA AND VALUE CUSTOMER
SERVICE AS A MARKETING TOOL• DATA & TECHNOLOGY MUST BE USED TO ENHANCE THE USER
EXPERIENCE• LOOK TO DRIVE REVIEWS WHERE YOUR CONSUMER IS • IF YOUR WEBSITE IS NOT MOBILE RESPONSIVE - SORT IT!• UX IS PARAMOUNT FOR E-COMMERCE, GOOGLE AND THE USER!• INVEST IN CONTENT MARKETING TO ENHANCE USER EXPERIENCE,
PROBLEM SOLVE FOR YOUR CONSUMER AND BOOST SEO• DON’T SHY AWAY FROM THE COST OF VIDEO AND CONTENT, BECAUSE
YOUR COMPETITORS WON’T• USE THE INTERNET OF THINGS AND SECOND SCREEN TO ENHANCE
LOCAL AND RELEVANT INFORMATION
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Tel: 0845 644 5404@MrMattAnderson@montagecomms
UK.LINKEDIN.COM/IN/MATTMONTAGE/
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THANK YOU