transportation demand management update stanford building managers meeting march 11, 2009

Transportation Demand Management

Update

Stanford Building Managers’ Meeting

March 11, 2009

Importance of TDM* at Stanford Community Relations

- Traffic/neighborhood parking - Public service (Marguerite)

Environmental Sustainability- Climate change- Air quality- Resource conservation

Employee Well Being- Stress reduction- Increased exercise- Financial rewards

*Transportation Demand Management

TDM Challenges

Daily population of 32,000

Campus growth

Increases in local transit fares

Perceived ease of driving alone

General Use Permit

No net new peak-hour trip goal

Limited to 2,300 net new parking spaces

TDM Programs

Extensive shuttle

Parking fee program

Guaranteed ride home

Bicycle program

Freshman “no cars”

Transit information

Pre-tax transit pass + commuter checks

Rideshare matching

Eco Pass/GO Pass

Charter services

Commute planning

Car rental: hourly/daily

Carsharing

East Bay Express

Commute Club

Work shift mgt.

Personal outreach

Promotions / events

Extensive webpage

Commute Club Program

Clean Air Cash ($282/year) and other cash incentives

Carpool permit

Vanpool subsidies

Reserved parking spaces for carpools/vanpools

Complimentary daily parking passes for carpoolers

Rewards for recruiting members

12 free hours of car rental

Transit subsidy

Purchase eight daily permits per month

Entries into regular prize drawings

Members only gifts

“Love Stories,” Commute Heroes, “Picture My Commute,” “Pain at the Pump”

7

Ridesharing is a natural thing

What’s my carbon paw print?

Promote: Campaigns

Bi-annual postcard and poster campaigns

Postcard

Promote: Campaigns

Posters

Promote: Campaigns

Postcards

Promote: Campaigns

Promote: Campaigns

Remember how you used to daydreamOn your way to school

Now you can do it everydayBy joining a Stanford carpool

Promote

Bus advertisements (outside and in)

Promote

Targeted direct mail campaigns

Peak Hour Trip Task Force

Local media

One on one outreach

University champions

Videos

eUpdates

Postcard

Promote: Campaigns Poster

Spring 2008 Postcard

Spring 2008 Banner

Spring 2008 Postcard

Evaluation

Campus commute mode survey

Annual cordon counts

Commute Club/carpool participation

Parking permit sales

Marguerite ridership level

Commuter VMT/carbon footprint

Cars parked on campus

Response rates for promotions

Feedback from eUpdates, events and orientations

How did we do ?

University Employee Mode Splits (%)

Primary Mode 2002 2003 2004 2005 2006 2007

Bicycle 7.0 9.3 9.6 9.9 10.3 11.8

Caltrain 4.0 9.9 11.7 14.3 15.8 17.7

Carpool 10.0 9.2 9.8 9.7 10.0 9.4

Drive Alone 72.0 65.8 63.6 57.8 54.4 51.9

Shuttle/Bus 4.0 2.8 2.9 4.2 4.8 4.9

Other - - - 1.3 1.4 1.2

Vanpool 1.0 0.6 0.6 0.5 0.4 .3

Walk 2.0 2.3 1.9 2.2 2.8 2.9

Peak Hour Commute TripsYear AM Trips PM Trips

2001(baseline)

3,474 3,591

2002 3,275 3,586

2003 3,413 3,476

2004 3,176 3,576

2005 3,383 3,561

2006 3,048 3,427

2007 3,058 3,494

2008 3,020 3,460

Academic Year

CAC Carpoolers Carpools Commute Club*

2002 2,416 1,288 624 3,673

2003 2,550 1,330 621 3,841

2004 2,581 1,541 746 4,077

2005 2,794 1,789 891 4,533

2006 4,114 2,129 1,058 6,144

2007 4,650 2,177 1,102 6,727

2008 5,264 2,010 1,041 7,191

Commute Club Membership

Commuter Parking Permit SalesActive Permits in Mid-February

AcademicYear

University Employee Parking Permits

All Employee and Student Commuter

Parking Permits

2002 6,787 13,497

2003 6,649 14,240

2004 7,105 14,874

2005 7,102 14,730

2006 6,974 14,239

2007 6,818 14,090

2008 6,613 13,390

1990 1992 1994 1996 1998 2000 2002 2004 2006 20080

10,000,000

20,000,000

30,000,000

40,000,000

50,000,000

60,000,000

70,000,000

80,000,000

Total vehicle miles traveled (automobile modes only)

1990 1992 1994 1996 1998 2000 2002 2004 2006 20080

5,000

10,000

15,000

20,000

25,000

30,000

35,000

Total CO2 emissions (metric tons)

What’s in the future……

Diesel-Electric Hybrids

Evaluating University Travel

Renewable Resources

What YOU can do……

Encourage alternative transportation use part-time OK

Alternative work hours

Avoid peak hour commutes

Referrals to commute planning

GO/Eco Pass/Commute Club reminders

Departmental rewards programs

Transportation perks in offer letters

Purchase Fuel efficient vehicles/use Zipcar

Minimize business travel

Serve as a role model

http://transportation.stanford.edu

Brodie HamiltonDirector, Parking & Transportation Services

(650) 723-5815

brodie.hamilton@stanford.edu