top 5 website mistakes by restaurants
Post on 28-Jun-2015
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Restaurant Website Disasters
Presented by CoverBoom
Seth Gardenswartz
Internet usage over time
Bad User Experience
Who is your your website for?
o Usability o SEO o Branding/Image/Security
Watch someone use the web They learn, interact and DO!
Three core elements
theoatmeal.com/comics/restaurant_website Your website is not for you
The top 5 mistakes What do you want your website to be?
o Losing control of your domain o Using a splash page o Music/video/flash o PDF menus o Failure to update
You don’t want to see this
Control of your domain
A/k/a your website address
Control of your domain
xxxxxx
You should be
this person
And this person
You should
know and be
able to get a
hold of this
person
Splash in the pan
Instant 25% traffic reduction
o The medium should drive the message o You already have the visitors attention o Do you want “skip intro” to be your first impression? o Content invisible to search o Waste of your best page for search
Making bad music
o People surf at work o It will chase them away o They will hate your music o Let them turn it on o Same is true for video
These guys get it
Flashing should be illegal Pretty is not always functional o Seo o Sharing o Click to call o iPhone/pad o There are better mobile friendly technologies
Example
Flash-landing
How is your mobile user experience?
Menu mistakes
Thanks again to oatmeal.com
Why PDF’s are out
Why PDF’s are out
http://neversaidaboutrestaurantwebsites.tumblr.com/
Better way
Update: a website should be dynamic Google treats old content like stale bread
SEO Basics
Search Engine Optimization (SEO) – Directs traffic for optimum exposure Key things to know o 'Dynamic' content o Keyword utilization, rich content o Consistent and accurate information o Build links
SEO
Search Engine Optimization (SEO) – Is constantly changing – (farmer's update) Concentration should be o Google (currently king) o Yahoo o Bing o YouTube o Twitter
Google Local
Generic searches are tough
Some searches are less competitive
Video is a great opportunity
Bonus: video value
Fastest growing medium in history YouTube is the #1 online video site o #2 overall search engine (larger than Yahoo or Bing) o 2 Billion streams per day o Accounts for 70% of all online video viewing o 52% of people take action queues from online videos
(YouTube stats *TopRank, Reelseo)
Video advantage
Keep it fresh! Search engines hate stale content
oCan be bite sized chunks oMenus count! oEmail can count oConsider a blog and video
Website concepts
Search engine optimization
Usability
Image
The basics
theoatmeal.com/comics/restaurant_website
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