Restaurant Website Disasters

Presented by CoverBoom

Seth Gardenswartz

Internet usage over time

Bad User Experience

Who is your your website for?

o Usability o SEO o Branding/Image/Security

Watch someone use the web They learn, interact and DO!

Three core elements

theoatmeal.com/comics/restaurant_website Your website is not for you

The top 5 mistakes What do you want your website to be?

o Losing control of your domain o Using a splash page o Music/video/flash o PDF menus o Failure to update

You don’t want to see this

Control of your domain

A/k/a your website address

Control of your domain

xxxxxx

You should be

this person

And this person

You should

know and be

able to get a

hold of this

person

Splash in the pan

Instant 25% traffic reduction

o The medium should drive the message o You already have the visitors attention o Do you want “skip intro” to be your first impression? o Content invisible to search o Waste of your best page for search

Making bad music

o People surf at work o It will chase them away o They will hate your music o Let them turn it on o Same is true for video

These guys get it

Flashing should be illegal Pretty is not always functional o Seo o Sharing o Click to call o iPhone/pad o There are better mobile friendly technologies

Example

Flash-landing

How is your mobile user experience?

Menu mistakes

Thanks again to oatmeal.com

Why PDF’s are out

Why PDF’s are out

http://neversaidaboutrestaurantwebsites.tumblr.com/

Better way

Update: a website should be dynamic Google treats old content like stale bread

SEO Basics

Search Engine Optimization (SEO) – Directs traffic for optimum exposure Key things to know o 'Dynamic' content o Keyword utilization, rich content o Consistent and accurate information o Build links

SEO

Search Engine Optimization (SEO) – Is constantly changing – (farmer's update) Concentration should be o Google (currently king) o Yahoo o Bing o YouTube o Twitter

Google Local

Generic searches are tough

Some searches are less competitive

Video is a great opportunity

Bonus: video value

Fastest growing medium in history YouTube is the #1 online video site o #2 overall search engine (larger than Yahoo or Bing) o 2 Billion streams per day o Accounts for 70% of all online video viewing o 52% of people take action queues from online videos

(YouTube stats *TopRank, Reelseo)

Video advantage

Keep it fresh! Search engines hate stale content

oCan be bite sized chunks oMenus count! oEmail can count oConsider a blog and video

Website concepts

Search engine optimization

Usability

Image

The basics

theoatmeal.com/comics/restaurant_website