common website mistakes e book
TRANSCRIPT
Last month I reviewed over 180 websites analyzing them for conversion elements It was tasking but the
findings have been worth every minute spent The analysis made me realize that most website mistakes
follow a similar pattern So if we know where to look fixing them is fairly simple
With this e-book I want to help you look in the right direction
How exactly did I end up writing this
Rajat Arora Conversion Spiker at LeadSquared
Which websites did I analyze
MISTAKES
THE MOST COMMON
MISTAKES
Mistake 1) Non responsive website
of the websites analyzed
were unresponsive
Today more people use mobile phones than desktop and thatrsquos not going to change So you need responsive design
Why responsive design
More people in the world own smartphones than toothbrushes
4 out of 5 consumers shop on smartphones ndash comscore
40 of people bounce if the website is not mobile friendly
Things to keep in mind for responsive design
Plan it on paper before developing a prototype
Keep the navigation simple
Each layout needs optimized images
On smaller devices hide the content that isnrsquot absolutely necessary
Check the responsiveness on different devices with mobiletestme
Mistake 2) High website load time
of the analyzed websites took
longer than 3 seconds to load
Nearly half the visitors abandon a website that doesnrsquot load in under 3 seconds This in turn adversely affects your organic rankings
How to increase website speed
Compress the images using smushit
Optimize your html and css using cssminifiercom
Keep the java script at the bottom just before ltbodygt tag
Choose a fast web host WP Engine is one of the best ones
Compress your website with Gzip
Uninstall any unnecessary plugins
Enable browser caching
How to check website speed and insights
wwwpingdomcom
Google pagespeed insights
wwwgtmetrixcom
810 people will read your headline while only 210 people will read the rest of the content
A text headline helps your website get discovered in the search results
It also helps in getting ldquoRSS- readersrdquo and social bookmarking websitesrsquo attention
Get the lowest rate on your personal loans
Mistake 3) No headline
A great homepage starts with the headline Period Look at the example on the left ldquoWhere am I Why am I even hererdquo
Thatrsquos what the visitor would think Shockingly of the websites I analyzed 32 did not have a headline
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Which websites did I analyze
MISTAKES
THE MOST COMMON
MISTAKES
Mistake 1) Non responsive website
of the websites analyzed
were unresponsive
Today more people use mobile phones than desktop and thatrsquos not going to change So you need responsive design
Why responsive design
More people in the world own smartphones than toothbrushes
4 out of 5 consumers shop on smartphones ndash comscore
40 of people bounce if the website is not mobile friendly
Things to keep in mind for responsive design
Plan it on paper before developing a prototype
Keep the navigation simple
Each layout needs optimized images
On smaller devices hide the content that isnrsquot absolutely necessary
Check the responsiveness on different devices with mobiletestme
Mistake 2) High website load time
of the analyzed websites took
longer than 3 seconds to load
Nearly half the visitors abandon a website that doesnrsquot load in under 3 seconds This in turn adversely affects your organic rankings
How to increase website speed
Compress the images using smushit
Optimize your html and css using cssminifiercom
Keep the java script at the bottom just before ltbodygt tag
Choose a fast web host WP Engine is one of the best ones
Compress your website with Gzip
Uninstall any unnecessary plugins
Enable browser caching
How to check website speed and insights
wwwpingdomcom
Google pagespeed insights
wwwgtmetrixcom
810 people will read your headline while only 210 people will read the rest of the content
A text headline helps your website get discovered in the search results
It also helps in getting ldquoRSS- readersrdquo and social bookmarking websitesrsquo attention
Get the lowest rate on your personal loans
Mistake 3) No headline
A great homepage starts with the headline Period Look at the example on the left ldquoWhere am I Why am I even hererdquo
Thatrsquos what the visitor would think Shockingly of the websites I analyzed 32 did not have a headline
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
MISTAKES
THE MOST COMMON
MISTAKES
Mistake 1) Non responsive website
of the websites analyzed
were unresponsive
Today more people use mobile phones than desktop and thatrsquos not going to change So you need responsive design
Why responsive design
More people in the world own smartphones than toothbrushes
4 out of 5 consumers shop on smartphones ndash comscore
40 of people bounce if the website is not mobile friendly
Things to keep in mind for responsive design
Plan it on paper before developing a prototype
Keep the navigation simple
Each layout needs optimized images
On smaller devices hide the content that isnrsquot absolutely necessary
Check the responsiveness on different devices with mobiletestme
Mistake 2) High website load time
of the analyzed websites took
longer than 3 seconds to load
Nearly half the visitors abandon a website that doesnrsquot load in under 3 seconds This in turn adversely affects your organic rankings
How to increase website speed
Compress the images using smushit
Optimize your html and css using cssminifiercom
Keep the java script at the bottom just before ltbodygt tag
Choose a fast web host WP Engine is one of the best ones
Compress your website with Gzip
Uninstall any unnecessary plugins
Enable browser caching
How to check website speed and insights
wwwpingdomcom
Google pagespeed insights
wwwgtmetrixcom
810 people will read your headline while only 210 people will read the rest of the content
A text headline helps your website get discovered in the search results
It also helps in getting ldquoRSS- readersrdquo and social bookmarking websitesrsquo attention
Get the lowest rate on your personal loans
Mistake 3) No headline
A great homepage starts with the headline Period Look at the example on the left ldquoWhere am I Why am I even hererdquo
Thatrsquos what the visitor would think Shockingly of the websites I analyzed 32 did not have a headline
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Mistake 1) Non responsive website
of the websites analyzed
were unresponsive
Today more people use mobile phones than desktop and thatrsquos not going to change So you need responsive design
Why responsive design
More people in the world own smartphones than toothbrushes
4 out of 5 consumers shop on smartphones ndash comscore
40 of people bounce if the website is not mobile friendly
Things to keep in mind for responsive design
Plan it on paper before developing a prototype
Keep the navigation simple
Each layout needs optimized images
On smaller devices hide the content that isnrsquot absolutely necessary
Check the responsiveness on different devices with mobiletestme
Mistake 2) High website load time
of the analyzed websites took
longer than 3 seconds to load
Nearly half the visitors abandon a website that doesnrsquot load in under 3 seconds This in turn adversely affects your organic rankings
How to increase website speed
Compress the images using smushit
Optimize your html and css using cssminifiercom
Keep the java script at the bottom just before ltbodygt tag
Choose a fast web host WP Engine is one of the best ones
Compress your website with Gzip
Uninstall any unnecessary plugins
Enable browser caching
How to check website speed and insights
wwwpingdomcom
Google pagespeed insights
wwwgtmetrixcom
810 people will read your headline while only 210 people will read the rest of the content
A text headline helps your website get discovered in the search results
It also helps in getting ldquoRSS- readersrdquo and social bookmarking websitesrsquo attention
Get the lowest rate on your personal loans
Mistake 3) No headline
A great homepage starts with the headline Period Look at the example on the left ldquoWhere am I Why am I even hererdquo
Thatrsquos what the visitor would think Shockingly of the websites I analyzed 32 did not have a headline
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Mistake 2) High website load time
of the analyzed websites took
longer than 3 seconds to load
Nearly half the visitors abandon a website that doesnrsquot load in under 3 seconds This in turn adversely affects your organic rankings
How to increase website speed
Compress the images using smushit
Optimize your html and css using cssminifiercom
Keep the java script at the bottom just before ltbodygt tag
Choose a fast web host WP Engine is one of the best ones
Compress your website with Gzip
Uninstall any unnecessary plugins
Enable browser caching
How to check website speed and insights
wwwpingdomcom
Google pagespeed insights
wwwgtmetrixcom
810 people will read your headline while only 210 people will read the rest of the content
A text headline helps your website get discovered in the search results
It also helps in getting ldquoRSS- readersrdquo and social bookmarking websitesrsquo attention
Get the lowest rate on your personal loans
Mistake 3) No headline
A great homepage starts with the headline Period Look at the example on the left ldquoWhere am I Why am I even hererdquo
Thatrsquos what the visitor would think Shockingly of the websites I analyzed 32 did not have a headline
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
810 people will read your headline while only 210 people will read the rest of the content
A text headline helps your website get discovered in the search results
It also helps in getting ldquoRSS- readersrdquo and social bookmarking websitesrsquo attention
Get the lowest rate on your personal loans
Mistake 3) No headline
A great homepage starts with the headline Period Look at the example on the left ldquoWhere am I Why am I even hererdquo
Thatrsquos what the visitor would think Shockingly of the websites I analyzed 32 did not have a headline
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Mistake 4) Unbelievable headline
Most visitors look at a headline and decide to read on or leave So make it believable Nobody will believe hyperbole that isnrsquot
supported by proof
Keep your headline clear and to the point
Avoid superlatives like best amazing world-class state of the art etc
Describe your most unique feature in the headline
Use urgency and stats in your headline
Pixel perfect Mobile responsive
Website in 72 hours
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Reading digital text is 25 slower than reading print If your content is hard to scan though visitors will just leave
Mistake 5) Poor readability
Use contrast to differentiate text from the background
Choose universally accepted fonts like Open Sans Proxima Nova Helvetica Arial etc
Use proper line spacing and text size
You can check your website readability here httpread-ablecom
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Human attention span is really short Too much unstructured text is very difficult to consume
Mistake 6) Wall of words
Use short paragraphs
Use bullet points
Use relevant calls to action to break the ldquowallrdquo
Use white space wisely
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
The navigation should be simple and intuitive The visitor should be able to find what they are looking for
Mistake 7) Poor navigation
Keep only one navigational bar ideally on top
Avoid more than 7 links on the navigation
Structure less important links in the drop down
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Not to sound like a broken record but a picture really is worth a thousand words A good image can keep a visitor glued on a
website while a poor image is an instant turn off
Mistake 8) Irrelevant images
Use an image that supports your content
Compress the images using smushit
Say no to generic fake stock images
Find free stock photos here gt stocksnapcom It contains the best free images on the internet
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
The call to action or a CTA button directs a visitor to the next logical action So you really need to think it through
Mistake 9) No call to action
Again a shocker 41 of the websites did not have a call to action above the fold
No call to action = no leads So have one
Donrsquot keep it generic Keep it action specific
CTA should be short Donrsquot use more than 5 words
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Getting a visitor to the website holding his attention and getting him to sign up - everything boils down to the offer
Mistake 10) Weak call to action
Keep a strong irresistible offer
Change your offer depending on time of the year time of the week festival time etc
Perceived Value should always be greater than Perceived Cost
Prove your worth Give something for free ndash maybe a free trial pre consultation e-book etc
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Itrsquos important so it should be unmissable Do this Blur your eyes and check if you can still detect the call to action button on
the page Yes ndash Good job No ndash Change it
Mistake 11) ldquoInvisiblerdquo call to action
Use colors contrasting to the other page elements To find great color combinations check wwwkulercom
Keep it big enough to be visible from a distance
Keep it above the fold (once at least) for maximum conversion chance
Make the CTA look clickable with highlights and shadows
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Ideally your website homepage should have just one call to action ( your prime offering) But you can use a top bar or an
exit popup for a top of the funnel conversion offer No more than two though
Mistake 12) Too many call to actions
Use buttons not links
Link the CTA to a landing page with a form to capture leads
Give keyword rich alt text to the buttons to optimize for search engines
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Itrsquos very easy to get greedy and ignore the most beautiful element of the design - the white space But thatrsquos what
gives breathing room to your page
Mistake 13) Clutter
Choose your background image wisely Black on white text works the best
Use sliders if you have more than one image to showcase But keep it smooth and seamless to the page design
Use contrast to highlight the most important element of your page
Every designerrsquos nightmare ndash ldquoIncrease the logo sizerdquo Donrsquot compromise on the offering to highlight the brand
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
During the analysis I saw many websites where the popup appears as soon as the website loads which is not a
good experience for the visitor
Mistake 14) Untimely popups
Identify which kind of popups work for you - click scroll exit entry sliders
Timing is crucial Allow your visitor to scan through the content before showing a popup
Use compelling offers on the popup like an e-book or a weekly newsletter
Keep it simple and easy to scan One offer one opt -in form and one call to action
With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
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With the increasing spam and fraud on the internet people only buy from trustworthy websites Whoever
builds the trust the fastest generally wins the race
Mistake 15) No credibility proofs
Be authentic Keep a clear and visible contact us about us link on the navigation
Use verifiable facts for example the lsquorealrsquo LinkedIn profile link for the testimonials or the team page
Use trust seals - certification logos press releases etc wherever possible (and relevant)
The look and feel matters a lot The better the design the more trustworthy your website appears
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Mistake 16) Not tracking website conversions
of the websites
do not track conversions
There are numerous ways you can increase your website conversions but before that you need to track the conversions to see
where you stand
What should be tracked
Traffic on the website (sessions)
Traffic sources
New users and Returning users
Session duration
Bounce rate
Cost per conversion
How to track website performance
Google Analytics for traffic analysis
Visual website optimizer for real time AB testing
LeadSquared for lead capture automation
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
The Biggest mistake ndash Reducing your website to a muted salesman
Your website isnrsquot meant to be a static gatekeeper Itrsquos meant to be an active salesperson In order to sell effectively
online your website must communicate with the visitors and solve their problems like a champion salesman who
understands the customers inside out
Apart from the obvious reasons of website load time responsiveness layouts images fonts colors etc the most
important discovery I made was that 90 of the websites are not communicating with the visitors instead are
greeting them like a muted salesman
The problem is that most businesses assume that their web visitors will find out what they want which is not true In
fact majority of the visitors abandon the website without even scrolling down when they canrsquot find what they were
looking for
Your website is meant for humans like you and me So let it talk
Rajat Arora Conversion Spiker at LeadSquared
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics
Thank you for reading Please share this e-book if you liked it It inspires us to create more content like this
TRY LEADSQUARED FREE
Acquire more customers with LeadSquared Lead Capture Automation | Marketing Automation | Sales CRM | Powerful Analytics