the gamechangers : innovation that makes life better by peter fisk

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rethinking innovation

with peter fisk

Game changers

VUCA WORLD

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Volatile

Uncertain

Complex

Ambiguous

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Vibrant

UnREAL

Crazy

Astounding

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What’s the game?

Who is changing it?

Gaga

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Touch genius

works

Provoke

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Bilbao

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Unusual genius

works

Surprise

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Winners

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LOSERS

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Here’s to tHe crazy ones ...

The misfits. The rebels.

The troublemakers.

The round pegs in the square holes.

The ones who see things differently.

They're not fond of rules.

And they have no respect for the status quo.

You can praise them, disagree with them,

quote them, disbelieve them,

glorify or vilify them.

About the only thing you can't do is

ignore them.

Because they change things.

“Times of turbulence are the most

exciting times ... because

everything changes”

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GE born in a

recession

1876

HP born in a

recession

1929

born in a

recession

1975

MTV born in a

recession

1981

born in a

recession

2001

iPod

Microsoft

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works

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Innovation is a about

making the best ideas

happen successfully

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PARADOX

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RELEVANCE

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IDEAS

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CONTENT

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PARTNERS

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NETWORKS

More CAPABLE RELATIONSHIPS

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HUMAN

CO-creating

CROWDSOURCED

CO-creating

Co-Created

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PERSONAL

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EXPERIENCES

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Who are the innovators

of today’s world?

The World's

Most Innovative Companies 2011

WHEN TECHNOLOGY GETS OUT OF THE WAY

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Innovation is ultimately

about making people’s

lives better

Business

narrow

view

Business

narrow

view

Customer

broader

view

Business Customer

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see tHings differently …

… tHink different tHings

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A+F, selling clothes?

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… selling sex

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ZAPPOS, SELLING SHOES?

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… delivering Happiness

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How do they

innovate?

Business model

Finance

Networking

2. Networking enterprise’s structure/ value chain

1. Business model how the enterprise makes

money

Channel

Delivery

Brand

Customer experience

10. Customer experience how

you create an overall

experience for customers

9. Brand how you express your offering’s benefit to customers

Core process

Process

Enabling process

3. Enabling process assembled capabilities

4. Core process proprietary processes that add value

6. Product system extended system that surrounds an offering

Product performance

Offering

Product system

Service

7. Service how you service your customers

5. Product performance basic features, performance and functionality

8. Channel how you connect your offerings to your customers

Business Innovation

Volume of innovation efforts Last 10 years

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Where we focused

Business model

Finance

Networking

Channel

Delivery

Brand

Customer experience

Core process

Process

Enabling process

Product performance

Offering

Product system

Service

Cumulative value creation Last 10 years

What impact it made

CO-creating

IDEAS UNLIMITED

CO-creating

IDEAS UNLIMITED

ACCLELERATED Innovation

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Welcome to the

Innolab

future.space design.studio impact.zone

future.space Exploring the possibilities

1. Opportunity maps

2. Future scenarios

3. Customer insights

4. Parallel worlds

5. Ideas generation

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Future stretch

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deeper INSIGHTS

Enablers

Enabling people to do more

Essentials

Delivering what is expected

Energisers

Surprising people memorably

“Needs”

“Wants”

“Aspirations”

“Must Dos”

“Differentiators”

“Distinguishers”

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future.space design.studio impact.zone

future.space Creating and shaping concepts

Outputs include

1. Context framing

2. Disruptive creation

3. Creative fusion

4. Character design

5. Concept evaluation

design.studio

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Creative Fusions

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Business models

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future.space design.studio impact.zone

future.space Turning the best ideas into profits

Outputs include

1. Story development

2. Value propositions

3. Dramatising delivery

4. Content management

5. Enabling performance

impact.zone

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Actual profits of previous years

Estimated profits of future years

Adjusted profits of future years

(discounted for uncertainty)

Economic “value” is the sum

of the likely future profits

(more accurately, we consider

the “economic” profit, which

takes into the cost of capital)

This

year

Future

years

Previous

years

VALUE CREATION

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ENABLING MORE

Active

experience

Scripted

delivery

Unscripted

delivery Brand as a

guide Brand as a

coach

Brand as an

educator Brand as an

entertainer

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GEEK SQUAD JETPACK

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You are the innovator …

The gamechanger …

Making life better

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it’s about you

Inspire theGeniusWorks.com genius

works

theGeniusWorks.com

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Have purpose

1

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open your mind

2

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3

Steal Ideas

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Have A sense of purpose

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BEWARE VOICES

4

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5

smart ‘n simple

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6

play jazz

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7

Be a little crazy

peterfisk@peterfisk.com

www.theGeniusWorks.com

@geniusworks

+44 7834483830 genius

works