gamechangers odense
TRANSCRIPT
GAMECHANGERSODENSE
Professor Peter Fisk Odense, 28 January 2016 theGeniusWorks.com @geniusworks
Are you ready to change the world?
Volatile Uncertain
Complex Ambiguous
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Vibrant Unreal Crazy Astounding
Anything is possible
New opportunities to grow
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Periscope by Twitter
Uber and beyond
Robot heart surgery
India’s ‘frugal’ future
Global internet for all
Xiaomi beats Apple
Worldchanging decade
2010 Pop 6.9Bn GDP $63T
G7
2020 Pop 7.7Bn GDP $90T
E7
Worldchanging decade
2010 Pop 6.9Bn GDP $63T
G7
2020 Pop 7.7Bn GDP $90T
E7
Middle
Urban
Travel
Carbon
Guiyang Circle
Guiyang China
106.6° E, 26.6° N 4100km radius
Most of the world lives here …
Data connections
Worldchanging Growth
Worldchanging Growth
Worldchanging Growth
Megatrends 2025
4th industrial revolution
Machine Revolution First mechanical loom
1784
Production Revolution First production line
1870
Electronic Revolution First computerised machines
1969
Cyber Revolution First human-robotic systems
2015
Human Technology
Global
Personal
Connectivity & Convergence
New Business Models
Circular Economy
Robotics and Intelligence
Big Data and Clouds
Smart Cities & Creative Hubs
Reputation and Privacy
Collaborative Consumption
Social Change and New Tribes
Wellbeing and Biotech
Emerging markets
Urban Living and Travel
Anytime Anywhere
3D Printing & Smart Systems
Wearables and Sensors
Primary Megatrends
Enabling Megatrends
Supporting Megatrends
99c downloads, $900 experiences
Digitally enabled real world
Tectonic shifts
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East Small
West Big
Ideas Size
©PeterFisk2015
Speedboats beat
fast and focused
supertankers
Customer Emotional
Business Rational
©PeterFisk2015
Relevant Average
Consumers in control
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Context and relevance
Imagination Capability Collaborative Independent
Disrupting Evolving
©PeterFisk2015
You can do anything
Ideas economy
Redefining markets
Shaping the future +genius
Time to think bigger
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10 times, not 10%
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The Gamechangers
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es
1. 23 & Me 2. Aravind 3. Epocrates 4. Genentech 5. Intuitive Surgical 6. Narayana H 7. Organova 8. PatientsLikeMe 9. Scanadu 10. Second Sight
1. Amazon 2. Aussie Farmers 3. Etsy 4. Fab 5. Greenbox 6. Le Pain Q 7. Positive Luxury 8. Trader Joe’s 9. ZaoZao 10. Zilok
1. Apple 2. Beauty’in 3. Godrej 4. Lego 5. Method 6. Natura 7. Nike+ 8. Oculus Rift 9. Pebble 10. Renova
1. Alibaba 2. ARM 3. Bharti Airtel 4. Giff Gaff 5. Google X 6. Rackspace 7. Raspberry Pi 8. Samsung 9. Tencent QQ 10. Xiaomi
1. Aeromobil 2. Air Asia 3. AirBNB 4. Emirates 5. Kulula 6. Moveo 7. Pipistrel 8. RedBus 9. Virgin Galactic 10. Zipcars
1. 3DHubs 2. Corning 3. DP World 4. Dyson 5. Embraer 6. Local Motors 7. Space X 8. Syngenta 9. Tata 10. Tesla
1. Aeroshots 2. Gram-Danone 3. Graze 4. Isis Organic 5. Juan Valdez 6. LA Organic 7. Moa Beer 8. Nespresso 9. Yeni Reki 10. Zespri
1. Ashmei 2. Beats 3. Desigual 4. Gilan 5. Indetix 6. Patagonia 7. Rapha 8. Shang Xai 9. Threadless 10. Tom’s
1. Alior Sync 2. La Caixa 3. Fidor 4. First National 5. Itan Unibanco 6. Moven 7. M-Pesa 8. Square 9. Umpqau 10. Zidisha
1. Al Jazeera 2. Coursera 3. Future 4. Pixar 5. Pledge Music 6. Red Bull 7. Rovio 8. Spotify 9. Ushahida 10. Wordpress
futureproduct futurefashion futurefood futurestore
futurehealth futuretech futuremakers futurebank
futuretravel
N/S American brands European brands African/Arab brands Asian/Oceania brands
futuremedia
1. Ashoka 2. AzuriTech 3. Graal Bio 4. IBM 5. IDEO 6. Kickstarter 7. Li & Fung 8. Live Nation 9. Salesforce 10. Y Combinator
1. FC Barcelona 2. Bitcoin 3. Bhutan 4. The Elders 5. Lovemarks 6. Oregon Project 7. ParkRun 8. WWF 9. Zoe Suggs 10. You
futureservice futurebrands
© Peter Fisk 2014 [email protected]
Gamechangers.pro The book includes 100 case studies of brands, large and small, from across the world who are shaking
up their markets, as voted for by industry leaders in each sector. More at www.Gamechangers.pro
Mexico 1968
Zurich 1982
Odense 2016
Don’t just play the game Change the game
© Peter Fisk 2013 Gamechangers.pro
© Peter Fisk 2013 Gamechangers.pro
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Rocket’s Creative Beer
© Peter Fisk 2013 Gamechangers.pro
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Lululemon’s Yoga Beer
© Peter Fisk 2013 Gamechangers.pro
New Zealand’s Moa Beer
© Peter Fisk 2013 Gamechangers.pro
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Beer 52 by Subscription
© Peter Fisk 2013 Gamechangers.pro
THINK Change your
vision
Focus on optimising profits Built on core capabilities
To be 10% better
Guided by inspiring purpose Driven by audacious ideas
To be 10 times better
EXPLORE Change your
market
Accepting markets as they are Geography and category
Rational and average
Making markets in your vision Tribal and problem solving Emotional and distinctive
DISRUPT Change your
strategy
Strategy optimises the present Evolving incrementally
Playing the game
Strategy disrupts the future Pivoting transformationally
Changing the game
INSPIRE Change your
brand
Brands are logos and slogans About companies and products
Promotions to drive sales
Brands capture bigger ideas About people and their aspirations
Platforms for collaboration
DESIGN Change your
business
Innovating products and services Driven by technical possibility
Linear, disciplined process
Innovating the business model Driven by human opportunity
Dynamic, creative fusions
RESONATE Change your
story
Communicate on your terms Push campaigns to everyone
Slogans, gimmicks, incentives
Engage people on their terms On demand, time and place
Topical, authentic, experiential
ENABLE Change your experience
Selling and serving Consistent and delivered
Transactional, linear, finite
Engaging and enabling Participative and personal
Relational, circular, enduring
MOBILISE Change your relationship
Seek relationships with people Loyalty built on incentives
Individual and isolated
Relationships between people Loyalty built on community Collaborative and sharing
IMPACT Change your
results
Short term financial results Sustainability as compliance
Compromised value
Long term value creation Sustainability drives growth
Englightened value
AMPLIFY Change your
potential
Supertanker’s size and stability Managing the status quo
Deliver and improve
Speedboat’s speed and agility Leaders of a changing world
Innovate and amplify
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
10 ways to “change the game”
Design Thinking
Business Model
Lean Startup
21st Century Business Tools
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Design Thinking
Business Model
Lean Startup
Disruptive Innovation
Business Ecosystem
21st Century Business Tools Customer
Collaboration
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Design Thinking
Business Model
Lean Startup
Exponential Enterprise
Customer Collaboration
Disruptive Innovation
Gig Economy
Business Ecosystem
Brand Movements
Market Networks
21st Century Business Tools
Circular Economy
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Types of business innovation
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Types of business innovation
Businessmodel
Finance Networking
2. Networkingenterprise’s structure/ value chain
1. Business model how the enterprise makes money
Channel
Delivery Brand
Customerexperience
10. Customer experience how you create an overall experience for customers
9. Brandhow you express your offering’s benefit to customers
Coreprocess
ProcessEnablingprocess
3. Enabling processassembled capabilities
4. Core processproprietary processes that add value
6. Product systemextended system that surrounds an offering
Productperformance
Offering Productsystem
Service
7. Servicehow you service your customers
5. Product performancebasic features, performance and functionality
8. Channelhow you connect your offerings to your customers
Types of business innovation
Volume of innovation efforts Last 10 years
Businessmodel
Finance Networking
Channel
Delivery Brand
Customerexperience
Coreprocess
ProcessEnablingprocess
Productperformance
Offering Productsystem
Service
Business innovation
Businessmodel
Finance Networking
Channel
Delivery Brand
Customerexperience
Coreprocess
ProcessEnablingprocess
Productperformance
Offering Productsystem
Service
Cumulative value creation Last 10 years
Business innovation
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Think Nespresso
Nespresso
© Peter Fisk 2015 More details in the new “Gamechangers” book +genius
Think Airbnb
Airbnb
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Think Tesla
Tesla Motors
audacious
Google X 23 and Me
Syngenta Tesla Motors
Amazon
Fidor Bank
Scanadu
Intuitive Surgical
intelligent
Airbnb Nike+
Lego
Threadless
collaborative
Li and Fung
Tencent
Alibaba 3DHubs
networked
Disney Moven
Epocrates
Safaricom
Change
Why enabling
What will you do?
Acting with speed and agility
Connecting ideas and
people
Passion to make life
better
Having an audacious
attitude
Shaping your own
vision
Making sense of change
Persisting to make it happen
© Peter Fisk 2014 Gamechangers.pro
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Vision Canvas
Strategy Canvas
Growth Canvas
Disruption Canvas
Brand Canvas
Engagement Canvas
Proposition Canvas
Relationship Canvas
Insights Canvas
Co-creation Canvas
Innovation Canvas
Business Canvas
Leadership Canvas
Sustainability Canvas
Culture Canvas
Performance Canvas
FUTU
RE
LAB
B
RA
ND
LA
B
CR
EATIVE LAB
PER
FOR
MA
NC
E LAB
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GAMECHANGERSODENSE
Email: [email protected] Phone: +44 7834483830 Twitter: @geniusworks Website: www.theGeniusWorks.com