the future's so bright or is it?
Post on 17-Jan-2017
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THE FUTURE'S
SO BRIGHT,
OR IS IT?
NEW RESEARCH FOR LINKEDIN
SHINES A LIGHT ON WEARABLES,
VR, AI AND SELF-DRIVING CARS.
IS WEARABLE
TECHNOLOGYPART OF YOUR DAILY LIFE?
(E.G., FITNESS TRACKER, IWATCH)
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
1%
DON’T KNOW
64%
NO
35%
YES
MEN AND
WOMEN
ARE JUST AS LIKELY TO USE WEARABLES
35 % 36 %
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
HOWEVER, THE USE OF WEARABLE TECHNOLOGY INCREASES
WITH SENIORITY...
ENTRY LEVEL 32 %SNR IC 35 %MANAGER 38 %DIRECTOR 42 %
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
…AT LEAST IT DOES TO A
POINT AS IT TAILS OFF
AMONG THE
ELITE
32 %PARTNER
40 %VP
38 %CXO
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
This goes hand in hand with age, where use of wearable tech increases - to a point - among
older members
26 %
18 - 24 YEARS
37 %
25 - 34YEARS
38 %
35 - 44 YEARS
40 %
45 - 54 YEARS
36 %
55 - 64 YEARS
22 %
65+ YEARS
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
USAGE DIFFERS BY MARKET BY ALMOST
Brazil is leading the way
UK sits at the bottom alongside Australia46 % 31 %
20 %IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
OTHER USAGE PERCENTAGES BY MARKET
38% 38% 37% 37% 36%37%40% 36% 30%
IS WEARABLE TECHNOLOGY PART OF YOUR DAILY LIFE?
SELF-DRIVING
CAR
WILL YOU PURCHASE A
WHEN THEY BECOME AVAILABLE?
WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
28%
DON’T KNOW
48%
NO
24%
YES
WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
Openness to buying an SD car when they become available drops off sharply among members over
27 %
18 - 24 YEARS
36 %
25 - 34YEARS
25 %
35 - 44 YEARS
22%
45 - 54 YEARS
16 %
55 - 64 YEARS
10 %
65+ YEARS
34+
WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
ARE MOST OPEN TO SD CARS
More than 4 in 10 members from India and UAE are open to buying an SD car
UK sits at the bottom, just below USA and Australia
DEVELOPING MARKETS
47 %
44 %
13 %
WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
37% 30% 30% 28% 26% 23% 22% 16% 16%
IN THE REST OF THE WORLD...
WILL YOU PURCHASE A SELF-DRIVING CAR
WHEN THEYBECOME AVAILABLE?
Half of all members that are open to buying an SD car are also in market for a VR headset in the next 12 months
GLOBAL AVERAGE
ONE MORE THING...
2x
50%
These respondents are also slightly less concerned with the rise of Artificial Intelligence
Global Ave.32 %28 % VS
A VIRTUAL REALITY
HEADSET
DO YOU OWN OR INTEND TO PURCHASE
IN THE NEXT 12 MONTHS?
DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
11%
YES
66%
NO
23%
DON’T KNOW
DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
11%
YES
66%
NO
23%
DON’T KNOW
DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
THE SWEET SPOT IS STILL THAT25 - 34 AGE GROUP
18 - 24 YEARS
35 - 44 YEARS
45 - 54 YEARS
55 - 64 YEARS
65+ YEARS 2 %
4 %10 %
13 %14 %
25 - 34 YEARS 16 %
DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
A THIRD OF UAE MEMBERS INTEND ON BUYING A VR HEADSET IN THE NEXT 12 MONTHS
33%
DO YOU OWN OR INTEND TO PURCHASE AA VIRTUAL REALITY HEADSET IN THE NEXT 12 MONTHS?
WHILE IN THE REST OF THE WORLD...
25%
16%
15%
14%
13%
13%
8%
8%
7%
6%
5%
India
Netherlands
Hong Kong
Singapore
Brazil
Australia
Canada
Germany
USA
UK
France
VR INTENDERSare concerned with the rise of AI1 in 10
ARTIFICIALINTELLIGENCE?
ARE YOU CONCERNED WITH THE RISE OF
ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
10%
DON’T KNOW
32%
YES
58%
NO
ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
BUT MEN ARE A LITTLE MORE DEFINITE IN THEIR THOUGHTS
CONCERN ABOUT THE RISE OF AI IS EQUAL BETWEEN
DON’T KNOW
8%
59%
NO
32%
YES
16%DON’T KNOW
53%
NO
31%
YES
MEN AND
WOMEN
ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
CONCERN OVER THE RISE OF AI TYPICALLY
41 %18 - 34 YEARS
37 %25 - 34 YEARS
32 %35 - 44 YEARS
29 %45 - 54 YEARS
28 %55 - 64 YEARS
31 %65+ YEARS
DECREASES WITH AGE
ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
ARE SERIOUSLY CONCERNED WITH THE RISE OF AI
48%
44%
38%
34%
32%
30%
India
UAE
Singapore
Brazil
Hong Kong
Canada
30%
28%
27%
26%
20%
Germany
Australia
UK
US
Netherlands
FRANCE
59%
ARE YOU CONCERNED WITH THE RISE OFARTIFICAL INTELLIGENCE?
ONE MORE THING...
MORE LIKELY TO CONSIDER PURCHASING AN SD CAR
WHEN THEY BECOME AVAILABLE
MORE LIKELY TO PURCHASE A VR HEADSET IN THE NEXT
12 MONTHS
YET THESE RESPONDENTS ARE NO MORE LIKELY TO
USE WEARABLES
Global Ave. Among AI concerned
11% 40 %VS
RESPONDENTS THAT ARE CONCERNED WITH THE RISE OF AI ARE
60% 250% NO
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