the darkside of social media marketing

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Hello!

May 3 & 4, Victoria, BC June 14, 15, 16, Calgary, AB

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@topdrawinc

Black Hat Social Media Marketing

Sacrificial Disclaimer

Social Media Black Hat Techniques

Shady or Nah

The Dark Side of Social Media

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White Hat & Black Hat Marketing

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White Hat Marketing

#byefe

licia

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Black Hat Marketing

Outside of platform’s guidelines

Usually involves automation

Goes against best practices

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Why Black Hat Marketing

Black Hat Social Media

Fake Followers

Fake Social Signals

SEO Benefits

Traffic and Subscribers

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Why Black Hat Marketing

QStreet credit

Grow fast

Easy for the lazy

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Sacrificial Disclaimer

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Warning: Fun Stuff Ahead

Interesting

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Warning: Fun Stuff Ahead

Risky af

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Warning: Fun Stuff Ahead

Awareness vs. Action

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The Industry

Twitter Followers

$360 million industry

Facebook Likes

$200 million industry

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Black Hat Social Media Marketing Techniques

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Buying Followers/Fans

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Follow/Unfollow Technique

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YouTube - Buy Views

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YouTube - Buy Views

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Automated Social Actions

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Automated Engagement

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Automated Engagement

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Automated Engagement

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Automated Engagement

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Automated Engagement

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Automation - Dominator

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Automated Social Tool - Mass Planner

THIS TOOL IS POWERFUL AF

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Facebook - Like Jacker

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Facebook - Like Jacker

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Facebook - Like Jacker

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iMacros Scripts

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LinkedIn - Grow Your LinkedIn As Fast AF

Grow your LinkedIn connections super fast, 500+ in short time span

Use script in Chrome Console that runs automatically

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LinkedIn - Grow Your LinkedIn As Fast AF

Automated software to “view” LinkedIn profiles

Total profile views 800/day (views of YOUR profile)

YOU can look at 100 profiles/day

Cost of automation $100/month

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LinkedIn - But What’s the Point?

Scrape contact informationGain access to personal email addresses

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Buy Shares / RTs

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Spamming on Social Posts

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Shame the Competition

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Fake Accounts for Phishing

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Facebook - Find Viral Posts

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The Struggle is Real

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Potential Penalties

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Potential Penalties

RIP Marketing Strategy

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Potential Penalties

Google will hate you.

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Potential Penalties

Bye, reputation. See you never.

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Potential Penalties

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