the big 5 of social media 2012

By J.R. AtkinsAuthor, Speaker & Consultant onSocial Media, Mobile Apps, Sales & Marketing

The Big 5 of Social Media

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www.linkedin.com/in/jratkins85

Agenda

What is Social Media? 3 Keys to Social Media A Website & Social Media Model The Big Ones: LI, FB, T, B & V How to Keep Up Getting Results Resources

What is Social Media?

Wikipedia definition: At its most basic, social media is a shift in

how people discover, read and share news, information and content (communication)

It’s a fusion of sociology and technology, transforming monologue (one to many) into dialogue and is the democratization of information, transforming people from content readers into publishers.

3 Key Principles

1. Be Interesting2. Content is King3. Give to Get

The Big 5

LinkedIn Facebook Twitter Blogging Video

A Social Media Model

Web Site

Blog

LinkedIn Facebook

Twitter

You Tube

Copyright by J.R. Atkins

SEO

Social Media Types

LinkedIn Complete Your Profile Invite Your Network Add a Photo (It’s About the Relationship) Join Groups Jazz Up Your Summary Your Company Page Applications

▪ Slide Share▪ File Share

Social Media Types

Facebook Complete Your “About” (like a LinkedIn

Profile) Time Line Add Pictures & Video Company Page

Social Media Types

Twitter Research

▪ Single Search: http://search.twitter.com/▪ Multiple Streams: www.tweetdeck.com

Publish▪ Post from Twitter or phone ▪ Follow▪ Listen▪ Multiple Post: www.hootsuite.com

Social Media Types

Blogging Similar to Journals with Comments www.WordPress.com www.blogger.com Link to LinkedIn, FB Mention in Twitter Add to Signature

Social Media Types

Video www.YouTube.com Tagging Create Your Own Video “Favorite” Videos you Like Build Your Own YouTube Channel

▪ Search You Tube to see how

How to Keep Up

www.TweetDeck.com www.hootsuite.com Look for the Share button on News

Sites, Blogs & Websites Link Social Media Sites Together

Getting Results

1. Decide on Your Goals and Intent. 2. Determine the Right Tools for You.3. Build Your Brand’s Personality.4. Content is King! Repurpose.5. Use Key Words.6. Link Resources.7. Build Your Community.

Resources

Groundswell by Charlene Li and Josh Bernoff, Forrester Research

Twitter Power by Joel Comm Whuffie Power by Tara Hunt Sales 2.0 by Seley & Holloway Success Simplified: Stephen Covey, J.R.

Atkins & Others Mashable (Blog on Social Media Trends)

Thank you for attending: The Big 5 of Social Media

What do I do?1. Public Workshops2. Executive Briefings3. Consulting: Social Media, Mobile

Apps, Sales & Marketing

Download this presentation at:

www.linkedin.com/in/jratkins85