the basics of corporate identity

IntroductionThe basicsof corporate identity

Designfor

PeopleAlexandradesignforpeople.info Miracle

BB

Guidline Cut guide

rules technical aspects

LogotypeBlankBranded ColoursPersonal cardsEnvelopesBadgeFolders for documentsCD и DVD

StickerPackageUtensil (кружка, стакан, тарелка чашка с блюдцем)LighterPen AshtrayCharm Pocket calendarWall calendar NoteThe daily logClothing and uniformThe flag of the desktopFlagPlastic cardFlash card

LogotypeWhat is it?

Symbol Image Name Companyor personal

identi�cation

Company c

BRAND

Marketing CompanyCommunication

Strategy

BRAND

IDENTITY

Visualelements

Guidelines Othercommunication

Logo Types

Symbol

Logo Types

Word Mark

Logo Types

Letter Mark

Logo Types

Combination Mark

Logo Types

Emblem

Logo Anatomybrand element

brandcolour

Graphic element

brandname

sloganor secondlevel

Logo Geometry

modular gridmodul

x

0.3x0.7x

4x

0.5x

0.2x

1.5x

Logo StyleVolumetric gradient style

Logo Stylelinear style

Logo StyleStained-glass style

Logo Styleit style

Logo StyleStar style

Logo StyleHand style

Logo StyleTriangle style

Logo StyleDotted line style

Logo StyleIntersecting gradient line style

Logo StyleSpectrum style

Logo StyleLuce style

Logo StylePhoto style

Logo StyleVolumetric letters

Logo StyleOutline style

Logo Exercise

Create your personal logotype using the next styles:

Volumetric gradient styleLinear styleStained-glass styleIT styleStar styleTriangle styleHand styleOutline styleVolumetric lettersLuce styleSpectrum style

Logo StyleEtno style

Logo StyleBrush style

Logo StyleFine style

Logo StyleThreadbare style

Logo StyleFree drawing style

Logo StyleFree round style

Logo StyleOne line style

Logo StyleSpray paint style

Logo StyleStamp style

Logo StylePrint style

Logo StyleArtistic style

Logo StyleWatercolour style

Logo StyleText style

Logo StyleLettering style

Logo Exercise

Create your personal logotype using the next styles:

Etno styleBrush styleFine styleThreadbare styleFree drawing styleFree round styleOne line styleSpray paint styleStamp stylePrint styleArtistic styleWatercolour style

Text styleLettering style

Logo Semantic

Logo Semantic

Logo Exercise

1. Choose the logo/brand2. Tell about the company 3. Create time-line developing the logo

4. Say about the meaning and analyze the logotype5. O�er your a new variant of logotype