the basics of corporate identity
TRANSCRIPT
IntroductionThe basicsof corporate identity
Designfor
PeopleAlexandradesignforpeople.info Miracle
BB
Guidline Cut guide
rules technical aspects
LogotypeBlankBranded ColoursPersonal cardsEnvelopesBadgeFolders for documentsCD и DVD
StickerPackageUtensil (кружка, стакан, тарелка чашка с блюдцем)LighterPen AshtrayCharm Pocket calendarWall calendar NoteThe daily logClothing and uniformThe flag of the desktopFlagPlastic cardFlash card
LogotypeWhat is it?
Symbol Image Name Companyor personal
identi�cation
Company c
BRAND
Marketing CompanyCommunication
Strategy
BRAND
IDENTITY
Visualelements
Guidelines Othercommunication
Logo Types
Symbol
Logo Types
Word Mark
Logo Types
Letter Mark
Logo Types
Combination Mark
Logo Types
Emblem
Logo Anatomybrand element
brandcolour
Graphic element
brandname
sloganor secondlevel
Logo Geometry
modular gridmodul
x
0.3x0.7x
4x
0.5x
0.2x
1.5x
Logo StyleVolumetric gradient style
Logo Stylelinear style
Logo StyleStained-glass style
Logo Styleit style
Logo StyleStar style
Logo StyleHand style
Logo StyleTriangle style
Logo StyleDotted line style
Logo StyleIntersecting gradient line style
Logo StyleSpectrum style
Logo StyleLuce style
Logo StylePhoto style
Logo StyleVolumetric letters
Logo StyleOutline style
Logo Exercise
Create your personal logotype using the next styles:
Volumetric gradient styleLinear styleStained-glass styleIT styleStar styleTriangle styleHand styleOutline styleVolumetric lettersLuce styleSpectrum style
Logo StyleEtno style
Logo StyleBrush style
Logo StyleFine style
Logo StyleThreadbare style
Logo StyleFree drawing style
Logo StyleFree round style
Logo StyleOne line style
Logo StyleSpray paint style
Logo StyleStamp style
Logo StylePrint style
Logo StyleArtistic style
Logo StyleWatercolour style
Logo StyleText style
Logo StyleLettering style
Logo Exercise
Create your personal logotype using the next styles:
Etno styleBrush styleFine styleThreadbare styleFree drawing styleFree round styleOne line styleSpray paint styleStamp stylePrint styleArtistic styleWatercolour style
Text styleLettering style
Logo Semantic
Logo Semantic
Logo Exercise
1. Choose the logo/brand2. Tell about the company 3. Create time-line developing the logo
4. Say about the meaning and analyze the logotype5. O�er your a new variant of logotype