the anatomy of a high converting ecommerce product page

The Anatomy Of A

High Converting Product Page

Presented to you by LemonStand www.lemonstand.com

URLEach product should have it’s own unique URL and customers should be able to tell what the product is by looking at it.

The url should contain important keywords, no dynamic elements(e.g: productid=123) and be kept as short at possible.

Products should only have one unique URL pointing to it.

www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses

www.buysunglasses.com/collections/limited-edition-collaboration-series/products/gold-p-diddy-signature-sunglasses

Title

Don’t make the titles longer than 55 characters. Customers should be able to visualize the product just by reading the title.

www.t-shirts.com/product/emerald-green-tshirt

!" T Shir# Shop Shop About Contact (0) Items

Scoop Neck Athletic Emerald Green Tee Shirt

Image

The product image is the most powerful component of your page. Larger images allow consumers to see details and can

help you increase conversion rates.

67% of consumers consider images very important

to online shopping

Show di!erent angles, sizes, colors or styles of your productwith multiple views and zoom

Don’t skimp on image quality. Hire a professional

photographer.

67%

Call To Action

The call to action should be a button not a link.

Make the CTA stand out so that shoppers can find it easily.

Label the CTA correctly. AddTo Cart takes customers to theshopping cart, while Buy Now brings them to the checkout.

Add To Cart

Buy Now

Products with reviews

Reviews are a form of social proof, a powerful persuasion tactic.

The more reviews and ratings a product has, the better the conversion rate.

Product Reviews =

Higher Conversion Rate

Products Talk about the benefits of your products rather than just the features.

Create an emotional connection with shoppers.

Who doesn’t love a good story? Create an engaging story around your product.

NotesLet customers know whether an item is in stock or currently unavailable before they try to buy

Be upfront about shipping prices or buyers might abandon your cart

Display a warranty and return policy to ease any concerns a customer may have

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