the anatomy of a high converting ecommerce product page
DESCRIPTION
Creating a product page on your eCommerce store is easy with the technology available these days. If you use a hosted eCommerce solution, you can create one with a few clicks. The real challenge is creating a product page that converts well. It matters how you present products to customers, so if your product page isn’t optimized for conversions they aren’t going to buy the product.TRANSCRIPT
The Anatomy Of A
High Converting Product Page
Presented to you by LemonStand www.lemonstand.com
URLEach product should have it’s own unique URL and customers should be able to tell what the product is by looking at it.
The url should contain important keywords, no dynamic elements(e.g: productid=123) and be kept as short at possible.
Products should only have one unique URL pointing to it.
www.buysunglasses.com/product/gold-p-diddy-signature-sunglasses
www.buysunglasses.com/collections/limited-edition-collaboration-series/products/gold-p-diddy-signature-sunglasses
Title
Don’t make the titles longer than 55 characters. Customers should be able to visualize the product just by reading the title.
www.t-shirts.com/product/emerald-green-tshirt
!" T Shir# Shop Shop About Contact (0) Items
Scoop Neck Athletic Emerald Green Tee Shirt
Image
The product image is the most powerful component of your page. Larger images allow consumers to see details and can
help you increase conversion rates.
67% of consumers consider images very important
to online shopping
Show di!erent angles, sizes, colors or styles of your productwith multiple views and zoom
Don’t skimp on image quality. Hire a professional
photographer.
67%
Call To Action
The call to action should be a button not a link.
Make the CTA stand out so that shoppers can find it easily.
Label the CTA correctly. AddTo Cart takes customers to theshopping cart, while Buy Now brings them to the checkout.
Add To Cart
Buy Now
Products with reviews
Reviews are a form of social proof, a powerful persuasion tactic.
The more reviews and ratings a product has, the better the conversion rate.
Product Reviews =
Higher Conversion Rate
Products Talk about the benefits of your products rather than just the features.
Create an emotional connection with shoppers.
Who doesn’t love a good story? Create an engaging story around your product.
NotesLet customers know whether an item is in stock or currently unavailable before they try to buy
Be upfront about shipping prices or buyers might abandon your cart
Display a warranty and return policy to ease any concerns a customer may have
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