test and improve your writing skills
Post on 30-Dec-2015
19 Views
Preview:
DESCRIPTION
TRANSCRIPT
Test and improve your writing skills
John de Fortede Forte Associates
Three dimensions of persuasive writing
Three dimensions of persuasive writing
• Structure and content
Three dimensions of persuasive writing
• Structure and content• Lay-out and visual style
Three dimensions of persuasive writing
• Structure and content• Lay-out and visual style• Writing style
Writing styleSeven deadly sins:
Writing styleSeven deadly sins:• Repetition
Writing styleSeven deadly sins:• Repetition• Tautology
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon• The passive voice
Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon• The passive voice• Mis-definition
Applying the framework
Sample text for analysis
top related