Test and improve your writing skills

John de Fortede Forte Associates

Three dimensions of persuasive writing

Three dimensions of persuasive writing

• Structure and content

Three dimensions of persuasive writing

• Structure and content• Lay-out and visual style

Three dimensions of persuasive writing

• Structure and content• Lay-out and visual style• Writing style

Writing styleSeven deadly sins:

Writing styleSeven deadly sins:• Repetition

Writing styleSeven deadly sins:• Repetition• Tautology

Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity

Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché

Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon

Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon• The passive voice

Writing styleSeven deadly sins:• Repetition• Tautology• Verbosity• Cliché• Jargon• The passive voice• Mis-definition

Applying the framework

Sample text for analysis