superfast business - the future of digital business
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Serco Internal
The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
Serco Internal
What is superfast business?
• Superfast Business is a European Funded programme of fully funded
business support for SMEs
• Delivered by Peninsula Enterprise, working with the Local Authorities
& Connecting Devon & Somerset broadband rollout project
Serco Internal
• Business advice and specialist support to help growth businesses maximise the
opportunities of Superfast Broadband and associated technologies.
• Businesses can get support to:
– Developing an ICT strategy
– Developing your ICT network/ infrastructure
– Engaging new and existing customers
– Collaboration
– Client Relationship Management Systems
– Flexible working
– Moving your business to the Cloud
– Business Continuity
• Eligibility criteria apply to businesses accessing the service
Superfast Business Support
Support Available – 12 hours of support
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1. Register on our website (which incorporates the Knowledge
Hub). www.superfastbusiness.co.uk to unlock access to a range of resources
and materials
2. Check your eligbility
3. Let us know what areas of ICT and technology you might be interested in
4. Talk to our Client Relationship Co-ordinator to check your eligibility and arrange
an appointment with one of our dedicated Business Advisers
Next Steps
Developing an ICT strategy Developing your ICT network/ infrastructure
Engaging new and existing customers Collaboration
Client Relationship Management Systems Flexible working
Moving your business to the Cloud Business Continuity
Serco Internal
http://www.youtube.com/watch?v=G7KZR9
NwKQQ
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• www.superfastbusiness.co.uk
• twitter @superfastbiz
• Facebook www.facebook.com/superfastbiz
• join our LinkedIn group 'Superfast Business SW'
• info@superfastbusiness.co.uk
• 0845 603 8593
Stay up to date
Serco Internal
The future is now
Technology trends for business
Kate Doodson
Cosmic
@cosmickated
Serco Internal
Serco Internal
Serco Internal
Business is Changing
UK ?
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Business with no change?
2012
Physical CDs - ½ million
Downloads –183m
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% of sales online
6% of UK Sales
£2.6 billion
33% of UK Sales
£2 billion – digital
17% - book
revenues online Financial Times
subscriptions :
316k digital vs 286k print
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So what’s happening to business?
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Trend #1: Mobile
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4th age of technology
1. Productivity - Office
2. Network - connection
3. Digital – 2.0 connection through web
4. Post PC – tablet and mobile
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Gaining the mobile customer
http://www.youtube.com/watch?v=GRiwUCXPo8U
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Mobile buying power
• Loyalty cards
• Discount codes
• Credit and debit
• Google wallet
• Near field Communication
Phones will be our wallets
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Mobile sales
And we can receive payments from cards….
2.75% per swipe for Visa, American Express, MasterCard and Discover.
No contracts, monthly fees or merchant accounts.
Funds are deposited into bank account the next day.
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Mobile marketing
• We can check in…
– Check-in to your business
– Appears in friend’s feeds
• And advertise alongside check-
in
– Voucher discounts and deals
• Foursquare
– Check-in
– Vouchers and deals
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• http://www.wikitude.com/tour/wikitude-world-browser
Use your camera as a browser….
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Engaging customers through Augmented Reality: L’Occitane, beauty manufacturer have embraced Augmented reality, using it within their printed brochures and in store for additional experiences and instant purchase
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Retaining customers through Augmented Reality: Mitsubushi have used AR to create support for installers replacing and repairing air conditioning units http://www.youtube.com/watch?v=iz4ykMn3UR4
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tech teaser
Wearable tech- smart watches
Archos Samsung Galaxy Gear
Martian Pebble
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Wearable tech- Google Glass
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HUD
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Trend #2: Clouds for Everyone
Cloud computing: storing
and accessing data and
programs over the Internet
instead of your computer's
hard drive
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The Cloud provides ‘on demand’
Stores your content in the cloud and wirelessly
pushes all of it to your other devices that you are
logged into……
Current estimate.. by the end of 2014more than
75% of UK businesses will be using cloud services.
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• Changing staff behaviour
• Anytime anywhere access to
– Files
– Staff communications
– Customer communications
Cloud
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• Replace capital costs with revenue costs
• Flexible – scale up and down easily
• Can reduce computer power
• Need computer and connection
• Good broadband/3G/4G
• Highly secure
Key features
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Cloud deployment models – Public, private, hybrid
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• Cloud computing is not about
• your hard drive. That’s local storage and computing. Working
off your hard drive is how the computer industry functioned for
decades.
• having a dedicated hardware server in residence. Storing data
on a home or office network does not count as utilizing the
cloud.
Serco Internal Starts at £3.30 a month
Serco Internal
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Starts at £6.50
NEED NEW BRANDING
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Office 365
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Serco Internal http://www.xero.com/uk/add-ons/
Pick and mix approach…..
podio
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• Independently verified
• Microsoft Office 365 is compliant with ISO 27001, EU Model clauses, HIPAA
BAA, and FISMA, and it is verified by third-party auditors. Learn more.
• Built-in security
• Office 365 offers robust built-in security features for all customers and
optional controls that enable customers to customize their security
preferences. Learn more.
• Service continuity
• Office 365 provides a guaranteed 99.9% uptime, financially backed SLA.
Learn more.
Security
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Trend #3: We’ll be even more social
Serco Internal
In the UK?
• 31,415,640 Facebook users
• Average age?
• 10,000,000 Twitter users
• Average age?
• % mobile active?
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Video please?
• Becoming so important • Product descriptions, visualisations • Expert analysis, talks • Case studies, testimonials
Becoming significant in Search Results You Tube Education
• iTunes U •Major universities •Khan Academy •You Tube Democracy
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11
mil
lio
n
1 m
illi
on
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• Gets to people on an
emotional level…
• Video – for sales and marketing
• Product descriptions, visualisations
• Expert analysis, talks • Case studies, testimonials
Becoming significant in Search Results Pre sales – research Post sales - support
Video first strategy
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Customer support
Creating video content for customer retention: Sony Xperia have created a YouTube channel of all their support and advice guides.
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Pinterested?
75million users
• 2/3rds of holiday destination choices from the female of the
house
And
• 70% of Pinterest users are female
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• Destination specific boards
– Things to do in…
– Kids days out in….
– Luxury days out in….
– Girls breaks in …..
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• Take advantage of your existing audience. By cross-promoting
your profile over Facebook, Twitter and email.
• Drive traffic with specific keywords. Make sure you have a
memorable user name and keyword phrases in boards and pin
descriptions
• Create sharable content. To drive traffic to your site, make sure the
content from your domain is pinnable. By simply using high-quality
images with the pin it button, you make it easy for users to spread the
word about your area.
• Create destination boards and dream boards and ideas boards
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How much Klout do you have?
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Trend #4: Information is getting bigger
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The internet of things…..
– Moving from an internet of information, images &
people to an internet of things
– Intelligent systems connected through the
internet
– Embedded sensors monitoring and talking to us
– Machine to machine communication– traffic
jam? GPS will automatically change route
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• The internet of things…..
• Embedded sensors monitoring and talking to us
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Google buys nest
Investment in core gadget is ending – new investment wearables and IoT
The conscious home….
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• Information is big - Big Data.
• More things on the internet than people
• How can we make the most of this? Collate info
& use this to predict future client behaviour?
Big Data
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• We are creating 2.5 billion GB of data every
day
• In the last 2 years we have created 90% of
the data on the planet
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Predictive Analytics
• Why is data now so important?
• Because it can predict behaviours
• Tesco– can predict the exact day customers will
return and the amount they will spend within £10 for around 20% of their customers
• issues100m personalised coupons at checkout. PA
has increased redemption rates x 4 times.
• Mobile phone company – have successfully
predicted mobile subscribers that are 10x more likely
than average to cancel
• HP – PA models generate ‘flight risk’ score for all
employees. Estimates $300m savings
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Small businesses?
Social analysis + web analytics + CRM data + email
data+ support queries = Big data
Customer’s behaviours, recruitment, product testing,
market testing, product lifecycles, product usage
Open Data from Governments and public services may
open new customer insights, new services, new
products
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LA Police
Review 13 million past crimes to predict current behavior
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• Mobile
• Cloud
• Social
• Big data
Discussion
Serco Internal
www.superfastbusiness.co.uk
kate@cosmic.org.uk
0845 094 6108
@cosmickated
Further information
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