sugarcon 2013: social selling-how to not be creepy

Post on 01-Jul-2015

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Mathew Sweezey, Pardot We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.

TRANSCRIPT

Social Selling How To Not Be Creepy

Mathew Sweezey@msweezey

Avid Traveler, Outdoor Junky, Aspiring Beach Bum.......

@msweezey

FACT: People donlike Salespeople!!

Good News! The Bar is really, really, really low!

@msweezey

“Helping is the new Selling”

- Jay Baer @msweezey

What is Social

Define – Nascar slide with social tools

SocialAnything online is now considered social!

@msweezey

What is Social

Define – Nascar slide with social tools

CreepyAnnoyingly unpleasant; repulsive

@msweezey

What is Social

Define – Nascar slide with social tools

Tools• CRM• Lead Tracking• Sales Enablement • Google Alerts • Job Change Alerts • Social Aggregators

@msweezey

Know the powers you wield!

Tip #1

Secrets are best when kept

Keep Your

Cards Close

TIP#1

@msweezey

Tip #1

Secrets are best when kept

KnowWhat

DeservesAn

Action

TIP#2

@msweezey

Tip #1

Secrets are best when kept

NotTalkingPoints

TIP#3

@msweezey

Tip #1

Secrets are best when kept

DOWNLOAD

@msweezey

THE DEETS

onTWEETS

@msweezey

Linkedin

@msweezey

Questions?

@msweezey

Thank You@msweezey

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