sugarcon 2013: social selling-how to not be creepy
DESCRIPTION
Mathew Sweezey, Pardot We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.TRANSCRIPT
Social Selling How To Not Be Creepy
Mathew Sweezey@msweezey
Avid Traveler, Outdoor Junky, Aspiring Beach Bum.......
@msweezey
FACT: People donlike Salespeople!!
Good News! The Bar is really, really, really low!
@msweezey
“Helping is the new Selling”
- Jay Baer @msweezey
What is Social
Define – Nascar slide with social tools
SocialAnything online is now considered social!
@msweezey
What is Social
Define – Nascar slide with social tools
CreepyAnnoyingly unpleasant; repulsive
@msweezey
What is Social
Define – Nascar slide with social tools
Tools• CRM• Lead Tracking• Sales Enablement • Google Alerts • Job Change Alerts • Social Aggregators
@msweezey
Know the powers you wield!
Tip #1
Secrets are best when kept
Keep Your
Cards Close
TIP#1
@msweezey
Tip #1
Secrets are best when kept
KnowWhat
DeservesAn
Action
TIP#2
@msweezey
Tip #1
Secrets are best when kept
NotTalkingPoints
TIP#3
@msweezey
Tip #1
Secrets are best when kept
DOWNLOAD
@msweezey
THE DEETS
onTWEETS
@msweezey
@msweezey
Questions?
@msweezey
Thank You@msweezey