sugarcon 2013: 10.5 advanced lead generation techniques
DESCRIPTION
Mathew Sweezey, Pardot, an ExactTarget Company We all know that leads make the sales and marketing world go round, and if you're an agile marketer you are always looking for new ways to get better leads. In this session, join Mathew Sweezey, Pardot B2B Marketing Evangelist, as he walks through 10.5 advanced lead generation techniques for content marketing, search marketing, and email marketing. These are all techniques that are simple in concept and easy in implementation. You'll leave wishing you'd known them before, and excited you know them now.TRANSCRIPT
10.5 Lead Generation Tips
I promise you don’t know these!
*AVID DOES NOT MEAN GOODAVID SNOWBOARDER
*AVID DOES NOT MEAN GOODAVID SNOWBOARDER
Lets Get Started The Basics
The Basics
Stages are the Key
1 2 3
The Basics
Stages are the Key
Unidentified Need: No clue who you are or what your key words are yet.
1
The Basics
Stages are the Key
2 Defined Pain: Agree they have a pain, but are not ready to solve it
The Basics
Stages are the Key
3 Ready to Fix it: Agree they have a pain, and ready to solve their pain
Inbound Techniques Net New Lead Acquisition
TIP
Match your Keywords to your stages and content
#1
PPC
TIP
Use Dynamic call outs to match to stages, and interest as well
#2
Relevance
TIP
Ask only 2-3 questions each time
#3
Make It
Easy
TIP
Learn to “BOX – OUT”
#4
YES Threshold Batch
Outbound Techniques Converting Existing Leads
TIP
Have a goal & Stick to it #5
x
1 2
3
TIP
Save the HTML
#6
Rich Text
HTML
3-2-1 TIP #7
3 2 1
TIP Keep up with Stages on all Channels
#8
Outside the Box Examples
TIP Make it Easy at the Booth
#9
TIP Learn to use scoring for more than just “MQL”
#10
Contact Info
Mathew Sweezey Marke&ng Automa&on Evangelist [email protected] @msweezey
Pardot, An ExactTarget® Company 950 East Paces Ferry Rd Suite 3300 Atlanta, Georgia 30326
404.492.6848 -‐ 877.3B2B.ROI www.pardot.com
Thank You
You’re the best audience ever!