strategies for a successful linkedin experience
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“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Strategies for a Successful LinkedIn Experience
Social Media Marketing February 28, 2012
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Today’s Agenda
• Self Introductions
• Introduction
• Goals
• Workshop Rules
• Potential Objections
• The importance of having a plan
• Top 10 Strategies
• How to speak social, not just sell
• Etiquette: A few content No No’s
• Etiquette: A few general social media No No’s
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
@jessiet09 @tmcusa
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Goals: • Reach new levels of comfort with our
LinkedIn efforts
• Dissolve frustrations and fears
• Ask a lot of questions
• Have fun!
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Workshop Rules • Keep an open mind
• Be as creative as possible
• Ask a lot of questions
• Be nice to your neighbor
• No man (or woman) left behind
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Potential Objections • I don’t have time
• LinkedIn is for job seekers
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
4 Main Objectives
1. Stay connected with colleagues
2. Follow up with networking contacts
3. Reach out to potential clients
4. Get introduced
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
The Importance of Having a Plan
• Gives you focus
• Tangible objectives and milestones (i.e. Connections)
• Specific deadlines and timetables
• A baseline to measure success
• Weekly timetable and goals
• 30 day editorial calendar
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
LinkedIn Demographics
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
LinkedIn Demographics
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
LinkedIn Demographics
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Top 10 Strategies for a Successful LinkedIn
Experience:
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
1. Complete your profile
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
2. Write to be read
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
3. An extension of your networking
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Personalize your invitation
Table challenge!
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
4. Join Groups
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
5. Post relevant content
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Content is still King!
• What are your connections looking for?
• What resources are key to them?
• What are effective ways to soft sell them?
Table Challenge!
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
6. Get involved in the conversation
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
7. Position yourself as a thought leader
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
8. Recommendations
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
9. Be responsive
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
10. Develop a strong personal brand
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Research other profiles
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Goal:
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Don’t be a robot!
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Don’t SPAM!
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Get Introduced
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
The Ideal Client • Who are they?
• Age?
• Male? Female?
• Industry?
• Job function
• Location?
Table Challenge!
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
How to Speak Social, Not Just Sell
• It’s all about people
• Be conversational, don’t yell at your connections
• Speak with them, not at them
• Position yourself as a resource
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
How to Speak Social, Not Just Sell
• Share information
• Build your reputation
• Learn to listen
• Social networks contain a lot of information about your client
• Understand your client’s needs
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
How to Speak Social, Not Just Sell
• Say more with less
• Limit yourself to one sentence, one thought
• Social media is a pull system (Do not push)
• Know your audience
• Remember to bring value
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
A Few Content “no, no’s” • Bathroom thoughts
• Drunken inspirations
• Angry retorts
• Late night ramblings
• If you’re having a bad day, avoid the “Send” Button
• Politics
• Controversial subjects
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
A few Social Media “no, no’s” • Do not link your social media accounts
• Do not post the same message on all of your social media accounts
• Do not SPAM
• Do not be negative
• Keep your audience in mind
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Measure your
performance
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
InMail
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Advertising Targeting • Geography
• Company (specific or category)
• Job Title
• Group
• Gender
• Age
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Questions?
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Thank you! Thomas Marketing Consulting Jessica Thomas, Owner 904-651-7976
Jessica@ThomasMarketingUSA.com www.ThomasMarketingUSA.com www.facebook.com/ThomasMarketingUSA www.facebook.com/JessicaRThomas00 www.linkedin.com/in/JessicaThomas10 Twitter: @jessiet09
“Let’s get social” Workshop Series
© 2012 Thomas Marketing Consulting, Jessica Thomas
Next Workshop: • “Twitter for Business”
• Tuesday, March 27
• 8:30 am – 11:30am
• Shop.ThomasMarketingUSA.com
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