strategic communications bootcamp may 5 english

Strategic Communications Bootcamp: Raising Your GameCommunications Community OfficeMay 5, 2016

The single biggest problem with communication is the illusion that it has taken place.

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“”

George Bernard Shaw, Playwright

NEWTHERULES

1OPEN AND DIGITAL BY DEFAULT

2FORM FOLLOWS FUNCTION

3ANIMATE THROUGH STORYTELLING

4GOODBYECOMMAND & CONTROL

5IF I CAN’T GIVE YOU CONTENT, I’LL GIVE YOU CONTEXT

6YOU ARE WHAT YOU MEASURE

&TIPSTECHNIQUES

PROGRESS NOT PERFECTION

START WITH THE END IN MIND

EVALUATION OBJECTIVES > RESULTS

DRIVE STRATEGIC ALIGNMENT

CONNECT THE DOTS

QUESTIONSASK

THAT COUNT

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1 What does success look like?

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2What are the project or policy objectives?

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3How can effective communications help advance project or policy objectives?

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4What are the main risks and opportunities?

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5Who are the key audiences and why are they important?

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6If you could change just one thing, what should it be?

PITFALLS3 MAIN

TO AVOID

THE GOLDILOCKS EFFECT

TACTICAL TUNNEL VISION

NOT COMMUNICATING

COMMUNICATES SOMETHING

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What do you need from your organization in order to be set up to succeed?

What do your internal clients value the most in communications (think benefits, not features)?

If you could do 1 thing to add more value, what would it be?

1.

2.

3.

STUDIESCASE

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www.ingeniumcommunications.com

@carolinekealeycaroline@ingeniumcommunications.com