strategic communications bootcamp may 5 english
TRANSCRIPT
Strategic Communications Bootcamp: Raising Your GameCommunications Community OfficeMay 5, 2016
The single biggest problem with communication is the illusion that it has taken place.
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“”
George Bernard Shaw, Playwright
NEWTHERULES
1OPEN AND DIGITAL BY DEFAULT
2FORM FOLLOWS FUNCTION
3ANIMATE THROUGH STORYTELLING
4GOODBYECOMMAND & CONTROL
5IF I CAN’T GIVE YOU CONTENT, I’LL GIVE YOU CONTEXT
6YOU ARE WHAT YOU MEASURE
&TIPSTECHNIQUES
PROGRESS NOT PERFECTION
START WITH THE END IN MIND
EVALUATION OBJECTIVES > RESULTS
DRIVE STRATEGIC ALIGNMENT
CONNECT THE DOTS
QUESTIONSASK
THAT COUNT
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1 What does success look like?
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2What are the project or policy objectives?
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3How can effective communications help advance project or policy objectives?
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4What are the main risks and opportunities?
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5Who are the key audiences and why are they important?
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6If you could change just one thing, what should it be?
PITFALLS3 MAIN
TO AVOID
THE GOLDILOCKS EFFECT
TACTICAL TUNNEL VISION
NOT COMMUNICATING
COMMUNICATES SOMETHING
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What do you need from your organization in order to be set up to succeed?
What do your internal clients value the most in communications (think benefits, not features)?
If you could do 1 thing to add more value, what would it be?
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STUDIESCASE
