EMORY MEDICINE

EMORY MEDICINE - COMMUNICATIONS

EMORY MEDICI

NE

MAGAZINE

E-NEWSLETTER

PRESENTATIONSFACEBOOK

TWITTER

Telling the Emory Medicinestory using multiple forms of communication:

Print & web magazine

Regular e-newsletter from the dean

Social media

Presentations

Reaching audiences: students, alumni, faculty, staff, prospective students, health media, affiliated organizations

Emory Medicine Magazine

Published: January 2014 Print Distribution: 41,000 Online:

emorymedicinemagazine.emory.edu

Promotion: Campus/Clinic Racks, Email, Emory News Center, Twitter, Facebook

Winter 2014

#emorymedicine E-Newsletter

Replaces « Dean’s Letter »

Clean design Regular updates

from the Dean’s Office

« Updates and Accolades »

Timely messages

Emory Medicine Facebook Launched

Summer 2013 Almost 500 fans Engages

students, staff, faculty, alumni, prospective students

Wide range –research, faculty spotlights, images, video, articles, events, healthcare, student initiatives, AAMC, NIH, etc.

www.facebook.com/emorymedicine

Sample Facebook “Moments”

@EmoryMedicine Twitter Launched

January 2014 Over 200

followers Engages

students, faculty, media, researchers, other Emory orgs

Wide range – research discoveries, events, EM magazine, sharing others’ tweets

www.twitter.com/emorymedicine | @EmoryMedicine

Sample Twitter “Moments”