startup branding 101
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Startup Branding 101HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Hacks, tips, and formulas for your startup
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Contents• THE CHALLENGE • THE SOLUTION • THE VARIABLE • THE SOLUTION TO
THE VARIABLE
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
What you’re going to learn
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Who Am I?• 10 YEARS
INTEGRATED CAMPAIGNS
• OPERATE A SOCIAL MEDIA AGENCY FOR LIFESTYLE BRANDS
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERSB
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Advertising Creative Director
CustomersTHE CHALLENGE MOST STARTUPS HAVE IS BUILDING TRUST
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Build an audience that is testing your product or service
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Wine & DineSOCIAL MEDIA HAS MADE IT EASY FOR STARTUPS TO REPLICATE THE MARKETING STRATEGIES OF MASSIVE BRANDS AT A FRACTION OF THE COST
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Use the proven formula for attracting and converting an audience
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STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
03. EXPERIENCE Convert
to Action
PURCHASE
02. SOCIAL Incentivize
Participation
01: CONTENT Storytell for
Engagement
Lead Magnet Core Offer
RETARGET
Result
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Visual StorytellingPICTURES ARE THE NEW WORDS
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Tell your brand story in images and videos
01: CONTENT Storytell for
Engagement
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Find your CommunityFACEBOOK/INSTAGRAM ADS + INFLUENCER PARTNERSHIPS
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Build a tribe
02. SOCIAL Incentivize
Participation
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Make an OfferGIVE MORE THAN YOU ASK SO THAT WHEN YOU ASK, THEY SAY ‘YES’
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Create a landing page that converts your audience into customers
03. EXPERIENCE Convert
to Action
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RetargetYOUR STORY HAS A FEW ACTS, LET THEM SEE THE WHOLE THING
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Not everyone is ready to commit at first
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The VariableCREATING A STORY THAT FEELS LIKE CONTENT INSTEAD OF AN AD
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Genuine and speaks to the heart
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Your StoryWHAT’S YOUR BRAND PURPOSE IN A SENTENCE? WHO IS YOUR TARGET AUDIENCE?
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
How to develop your brand story
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DesignTHE BAR IS HIGH TO BE AUTHENTIC AND PREMIUM
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Be real but look damn look good
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Micro-StoriesUSE INFLUENCERS TO CREATE SHORT STORIES IN ADDITION TO YOUR OVER-ARCHING BRAND STORY
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
The story never ends and never gets old
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ROIFIRST MONTH IS AN INVESTMENT IN DATA
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Test and learn
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ThanksASK ME ANYTHING
STARTUP BRANDING 101: HOW TO USE STORYTELLING TO ATTRACT CUSTOMERS
Q & A
@BALINDSIEBER
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