startup branding for startuppers
TRANSCRIPT
BRANDING FOR STARTUPS
Roger Do
CEO, QSearch Startup Coach, Start Up Nation
Strategic Advisor & Biz Dev, RumaRocket
STEPS TO BUILDING YOUR STARTUP BRAND
1. Build a useful offer (product or services.)
2. Build a relationship with the users by letting the user use your product (Corollary: It’s useless to brand before you build.)
3. Find out the user’s emotion when they use the product.
4. Develop the product to enhance, sharpen, and dominate the emotion
5. THEN build the visual and stories around your offering’s emotion.