startup branding
DESCRIPTION
Startup Branding 101 - some ideas how to brand your startupTRANSCRIPT
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image analysis services
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Photo sharing
900M daily 26B images monthly
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How to organize all these photos?
find discover group tag
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TECHNOLOGY
Color Extraction
Visual Similarity
Auto-Tagging
Smart-Cropping Auto-Categorization
IMAGGA API
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Branding began as way to tell one person’s cattle from another by a
hot iron stamp
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“Your brand is what other people say about you when you’re not in the room.” !!
Jeff Bezos, founder of amazon.com
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Brand > Startup
unique name logo .com domain homepage business card
a user experience editorial voice customer service marketing
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Branding > Story
“If you don’t give the market the story to talk about, they’ll define your brand’s story for you.”
David Brier
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Branding > Tell a Story
The story is the foundation of your brand’s vocabulary !
Why should anyone care? Why they should choose you?
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Branding > Personal
If your startup was a person, how would it... Talk to someone? Treat its friends? Borrow money? Make a living? Dress? Have fun? Behave in a courtroom?
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Brand > YOU
• Startup brands are weak
• First customers buy because of YOU
• Transfer the TRUSTWORTHINESS to your brand
!
!
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Branding > Stand Out
Dare to be different
color
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Branding > Stand Out
Dare to be different
shock
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Branding > Stand Out
fruit/animal
Dare to be different
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Branding > Stand Out
numberDare to be different
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Branding > Stand Out
• We are, after all, the third planet from the sun
• In every fairy tale there are always 3 wishes
• In Chinese, 3 sounds like life
• There were 3 wise men
• 3 is the lucky number
• You can only truly know where you are if you have 3 coordinates
• You can't have space without 3 dimensions
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Brand > Be Different
Take risk early - nothing to lose
Playing safe = Death
Pissing people off is OK
Make people LOVE or HATE you
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Branding > Stand for SOMETHING
Be iconic Overstate Deliver simple message If they HATE you, that’s OK
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Branding > Stand for SOMETHING
CHANGE
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Branding > Stand for SOMETHING
PEACE
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Branding > Stand for SOMETHING
POWER
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Branding > Stand for SOMETHING
SEX
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Branding > Stand for SOMETHING
HUMANITY
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Branding > Stand for SOMETHING
HERO
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Branding > 101
Startup Idea > short statement
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Branding > 101
01 > create a story
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Branding > 101
02 > pick a world and modify it > foreign domain - .ly, .me, .io > drop a letter - Flickr, Tumblr > add a letter - Imagga, Digg > add fun prefix - Insta- > attach word - TripIt, ColorFit
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Branding > 101
03 > get domain > can be expensive > check the meaning
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Branding > 101
03 > domain name
www.expertsexchange.com
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Branding > 101
03 > domain name
www.expertsexchange.com
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Branding > 101
03 > domain name
www.penisland.com
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Branding > 101
03 > domain name
www.penisland.com
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Branding > 101
03 > domain name
www.therapist.com
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Branding > 101
03 > domain name
www.therapist.com
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Branding > 101
04 > create logo
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Branding > 101
05 > use it constantly
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Branding > 10106 > reflect your values > what’s important > what do you care about > customer service > refunding policy !
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Branding > 101
07 > create brand ambassadors > make them happy > ask the for feedback > love them
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Branding > 101
08 > cliches do not work > best of break > leading provider of… > next generation > committed to excellence > dedicated team
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Branding > 101
08 > cliches do not work > best practices > going the extra mile > culture of innovation > state of the art > world class
