speaking of social media marketing and pr

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Wondering how to get new media to work for you? Developed for National Speakers Association's Illinois chapter, this presentation covers tools, rules, sites and gives real examples of how coaches, speakers, consultants and entrepreneurs can combine social media and PR to grow their business and connect with a responsive community online. To book this presentation for your group, contact Barbara Rozgonyi at 630.207.7530.

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Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Wired Branding: Fusing Wired Branding: Fusing Social Media, SEO and PRSocial Media, SEO and PR

for speakers, coaches and consultantsfor speakers, coaches and consultants

By Barbara Rozgonyi, publisher of By Barbara Rozgonyi, publisher of

www.wiredPRworks.comwww.wiredPRworks.com @wiredprworks on twitter.com@wiredprworks on twitter.com

630.207.7530 mobile/text630.207.7530 mobile/text

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Our AgendaOur Agenda

ToolsTools HazardsHazards RulesRules SitesSites BlogsBlogs CommunitiesCommunities

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media SurveySocial Media Survey

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Your Biggest TakeawayYour Biggest Takeaway

How to be more visible and successful How to be more visible and successful

by making a face for yourself online. by making a face for yourself online.

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

"Social media marketing and PR is best at "Social media marketing and PR is best at branding. More than 90% of marketers branding. More than 90% of marketers agree." agree." according to exclusive research in MarketingSherpa’s according to exclusive research in MarketingSherpa’s

Social Media Marketing and PR Benchmark GuideSocial Media Marketing and PR Benchmark Guide

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Presentation OnlinePresentation Online

www.slideshare.net/wiredprworkswww.slideshare.net/wiredprworks

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media ToolboxSocial Media Toolbox

PersonalityPersonality CommunityCommunity ValueValue Search Engine Optimization Search Engine Optimization

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media HazardsSocial Media Hazards

PrivacyPrivacy Time ManagementTime Management InvitationsInvitations StrategyStrategy EtiquetteEtiquette

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media RulesSocial Media Rules

Be niceBe nice Don’t Auto-MessageDon’t Auto-Message Don’t SellDon’t Sell Be ResponsiveBe Responsive SHARESHARE

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Best Social Media SitesBest Social Media Sites

LinkedInLinkedIn

FacebookFacebook

TwitterTwitter

FlickrFlickr

Slideshare.netSlideshare.net

VideosVideos

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

LinkedInLinkedIn

ProfileProfile SummarySummary GroupsGroups Questions and AnswersQuestions and Answers

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

FacebookFacebook

FriendsFriends

SocialSocial

CommunityCommunity

EventsEvents

36.03 percent of all 36.03 percent of all U.S. social network U.S. social network traffic 02/09traffic 02/09

5 M newbies weekly5 M newbies weekly 3 B minutes daily3 B minutes daily

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

TwitterTwitter

FollowFollow FollowersFollowers SearchSearch

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

FlickrFlickr

ImagesImages VideoVideo GroupsGroups

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Slideshare.netSlideshare.net

SlidesSlides AudioAudio Social BookmarksSocial Bookmarks

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

VideoVideo

Viddler or VimeoViddler or Vimeo YouTubeYouTube GoogleGoogle UstreamUstream

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Blogs – Publishing OnlineBlogs – Publishing Online

CreateCreate CommentComment SearchSearch

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

CommunitiesCommunities

Speaker SiteSpeaker Site ForumsForums Social Media Club Chicago Social Media Club Chicago Membership SitesMembership Sites

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ReviewReview

ToolsTools HazardsHazards RulesRules SitesSites BlogsBlogs CommunitiesCommunities

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ResultsResults

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

QuestionsQuestions

What’s your biggest question about how What’s your biggest question about how you can use social media to help you you can use social media to help you grow your speaking or consulting grow your speaking or consulting business?business?

To book this presentation for your group, To book this presentation for your group, call 630.207.7530. Last minute requests call 630.207.7530. Last minute requests welcome. Presentations can be scaled welcome. Presentations can be scaled

from 20 minutes to an all-day workshop. from 20 minutes to an all-day workshop.

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