speaking of social media marketing and pr
DESCRIPTION
Wondering how to get new media to work for you? Developed for National Speakers Association's Illinois chapter, this presentation covers tools, rules, sites and gives real examples of how coaches, speakers, consultants and entrepreneurs can combine social media and PR to grow their business and connect with a responsive community online. To book this presentation for your group, contact Barbara Rozgonyi at 630.207.7530.TRANSCRIPT
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Wired Branding: Fusing Wired Branding: Fusing Social Media, SEO and PRSocial Media, SEO and PR
for speakers, coaches and consultantsfor speakers, coaches and consultants
By Barbara Rozgonyi, publisher of By Barbara Rozgonyi, publisher of
www.wiredPRworks.comwww.wiredPRworks.com @wiredprworks on twitter.com@wiredprworks on twitter.com
630.207.7530 mobile/text630.207.7530 mobile/text
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Our AgendaOur Agenda
ToolsTools HazardsHazards RulesRules SitesSites BlogsBlogs CommunitiesCommunities
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Social Media SurveySocial Media Survey
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Your Biggest TakeawayYour Biggest Takeaway
How to be more visible and successful How to be more visible and successful
by making a face for yourself online. by making a face for yourself online.
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
"Social media marketing and PR is best at "Social media marketing and PR is best at branding. More than 90% of marketers branding. More than 90% of marketers agree." agree." according to exclusive research in MarketingSherpa’s according to exclusive research in MarketingSherpa’s
Social Media Marketing and PR Benchmark GuideSocial Media Marketing and PR Benchmark Guide
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Presentation OnlinePresentation Online
www.slideshare.net/wiredprworkswww.slideshare.net/wiredprworks
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Social Media ToolboxSocial Media Toolbox
PersonalityPersonality CommunityCommunity ValueValue Search Engine Optimization Search Engine Optimization
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Social Media HazardsSocial Media Hazards
PrivacyPrivacy Time ManagementTime Management InvitationsInvitations StrategyStrategy EtiquetteEtiquette
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Social Media RulesSocial Media Rules
Be niceBe nice Don’t Auto-MessageDon’t Auto-Message Don’t SellDon’t Sell Be ResponsiveBe Responsive SHARESHARE
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Best Social Media SitesBest Social Media Sites
LinkedInLinkedIn
FacebookFacebook
TwitterTwitter
FlickrFlickr
Slideshare.netSlideshare.net
VideosVideos
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
LinkedInLinkedIn
ProfileProfile SummarySummary GroupsGroups Questions and AnswersQuestions and Answers
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
FacebookFacebook
FriendsFriends
SocialSocial
CommunityCommunity
EventsEvents
36.03 percent of all 36.03 percent of all U.S. social network U.S. social network traffic 02/09traffic 02/09
5 M newbies weekly5 M newbies weekly 3 B minutes daily3 B minutes daily
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
TwitterTwitter
FollowFollow FollowersFollowers SearchSearch
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
FlickrFlickr
ImagesImages VideoVideo GroupsGroups
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Slideshare.netSlideshare.net
SlidesSlides AudioAudio Social BookmarksSocial Bookmarks
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
VideoVideo
Viddler or VimeoViddler or Vimeo YouTubeYouTube GoogleGoogle UstreamUstream
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Blogs – Publishing OnlineBlogs – Publishing Online
CreateCreate CommentComment SearchSearch
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
CommunitiesCommunities
Speaker SiteSpeaker Site ForumsForums Social Media Club Chicago Social Media Club Chicago Membership SitesMembership Sites
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
ReviewReview
ToolsTools HazardsHazards RulesRules SitesSites BlogsBlogs CommunitiesCommunities
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
ResultsResults
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC
QuestionsQuestions
What’s your biggest question about how What’s your biggest question about how you can use social media to help you you can use social media to help you grow your speaking or consulting grow your speaking or consulting business?business?
To book this presentation for your group, To book this presentation for your group, call 630.207.7530. Last minute requests call 630.207.7530. Last minute requests welcome. Presentations can be scaled welcome. Presentations can be scaled
from 20 minutes to an all-day workshop. from 20 minutes to an all-day workshop.