speaking of social media marketing and pr

42
Copyright 2009 Barbara Copyright 2009 Barbara Rozgonyi for CoryWest M Rozgonyi for CoryWest M edia, LLC edia, LLC Wired Branding: Fusing Wired Branding: Fusing Social Media, SEO and PR Social Media, SEO and PR for speakers, coaches and consultants for speakers, coaches and consultants By Barbara Rozgonyi, publisher of By Barbara Rozgonyi, publisher of www.wiredPRworks.com www.wiredPRworks.com @wiredprworks on twitter.com @wiredprworks on twitter.com 630.207.7530 mobile/text 630.207.7530 mobile/text

Upload: barbara-rozgonyi

Post on 10-May-2015

1.090 views

Category:

Business


3 download

DESCRIPTION

Wondering how to get new media to work for you? Developed for National Speakers Association's Illinois chapter, this presentation covers tools, rules, sites and gives real examples of how coaches, speakers, consultants and entrepreneurs can combine social media and PR to grow their business and connect with a responsive community online. To book this presentation for your group, contact Barbara Rozgonyi at 630.207.7530.

TRANSCRIPT

Page 1: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Wired Branding: Fusing Wired Branding: Fusing Social Media, SEO and PRSocial Media, SEO and PR

for speakers, coaches and consultantsfor speakers, coaches and consultants

By Barbara Rozgonyi, publisher of By Barbara Rozgonyi, publisher of

www.wiredPRworks.comwww.wiredPRworks.com @wiredprworks on twitter.com@wiredprworks on twitter.com

630.207.7530 mobile/text630.207.7530 mobile/text

Page 2: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Our AgendaOur Agenda

ToolsTools HazardsHazards RulesRules SitesSites BlogsBlogs CommunitiesCommunities

Page 3: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media SurveySocial Media Survey

Page 4: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 5: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Your Biggest TakeawayYour Biggest Takeaway

How to be more visible and successful How to be more visible and successful

by making a face for yourself online. by making a face for yourself online.

Page 6: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

"Social media marketing and PR is best at "Social media marketing and PR is best at branding. More than 90% of marketers branding. More than 90% of marketers agree." agree." according to exclusive research in MarketingSherpa’s according to exclusive research in MarketingSherpa’s

Social Media Marketing and PR Benchmark GuideSocial Media Marketing and PR Benchmark Guide

Page 7: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Presentation OnlinePresentation Online

www.slideshare.net/wiredprworkswww.slideshare.net/wiredprworks

Page 8: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media ToolboxSocial Media Toolbox

PersonalityPersonality CommunityCommunity ValueValue Search Engine Optimization Search Engine Optimization

Page 9: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 10: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media HazardsSocial Media Hazards

PrivacyPrivacy Time ManagementTime Management InvitationsInvitations StrategyStrategy EtiquetteEtiquette

Page 11: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Social Media RulesSocial Media Rules

Be niceBe nice Don’t Auto-MessageDon’t Auto-Message Don’t SellDon’t Sell Be ResponsiveBe Responsive SHARESHARE

Page 12: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 13: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Best Social Media SitesBest Social Media Sites

LinkedInLinkedIn

FacebookFacebook

TwitterTwitter

FlickrFlickr

Slideshare.netSlideshare.net

VideosVideos

Page 14: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 15: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 16: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

LinkedInLinkedIn

ProfileProfile SummarySummary GroupsGroups Questions and AnswersQuestions and Answers

Page 17: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 18: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 19: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 20: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

FacebookFacebook

FriendsFriends

SocialSocial

CommunityCommunity

EventsEvents

36.03 percent of all 36.03 percent of all U.S. social network U.S. social network traffic 02/09traffic 02/09

5 M newbies weekly5 M newbies weekly 3 B minutes daily3 B minutes daily

Page 21: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 22: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 23: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 24: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

TwitterTwitter

FollowFollow FollowersFollowers SearchSearch

Page 25: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 26: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 27: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 28: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

FlickrFlickr

ImagesImages VideoVideo GroupsGroups

Page 29: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 30: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 31: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Slideshare.netSlideshare.net

SlidesSlides AudioAudio Social BookmarksSocial Bookmarks

Page 32: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 33: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

VideoVideo

Viddler or VimeoViddler or Vimeo YouTubeYouTube GoogleGoogle UstreamUstream

Page 34: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Blogs – Publishing OnlineBlogs – Publishing Online

CreateCreate CommentComment SearchSearch

Page 35: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 36: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 37: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

CommunitiesCommunities

Speaker SiteSpeaker Site ForumsForums Social Media Club Chicago Social Media Club Chicago Membership SitesMembership Sites

Page 38: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 39: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ReviewReview

ToolsTools HazardsHazards RulesRules SitesSites BlogsBlogs CommunitiesCommunities

Page 40: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

ResultsResults

Page 41: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

Page 42: Speaking Of Social Media Marketing and PR

Copyright 2009 Barbara RozgonyiCopyright 2009 Barbara Rozgonyi for CoryWest Media, LLC for CoryWest Media, LLC

QuestionsQuestions

What’s your biggest question about how What’s your biggest question about how you can use social media to help you you can use social media to help you grow your speaking or consulting grow your speaking or consulting business?business?

To book this presentation for your group, To book this presentation for your group, call 630.207.7530. Last minute requests call 630.207.7530. Last minute requests welcome. Presentations can be scaled welcome. Presentations can be scaled

from 20 minutes to an all-day workshop. from 20 minutes to an all-day workshop.