social mobile data revolution

building the open enterpriseMobile-Social Data Revolution

SIIA New YorkJanuary 2011

22

These three technologieswill transform businessover the next decade.

MOBILE • SOCIAL • CLOUD

50% of US Mobile Subscribers will have a smart phone

1 Billion Mobile Internet Subscribers

Social-Mobile Landscape: Projections for 2011

75 Million Tablets in use globally

10 Billion MORE app downloads

22.5 billion hours of mobile app use

$12 Billion spent on Apps and in-app Purchases

$16 Billion Spent on Mobile Marketing and Advertising

$28 Billion in Revenue for Mobile Apps

700 Million Facebook Users

Mobile-Social Data Revolution: Part 1

Mobile as Sensor:Vast quantities of data…

The Social-Mobile Data Revolution: Part 1

Foursquare: Over 30 Million Check Ins per Month

Twitter: Over 9 Billion Updates per Month

Facebook: Over 6 Billion Photos Shared per Month

Linkedin: Over 200 Million People Searches per Month

Yelp: Over 40 Million People Search for Restaurants per Month

Mobile-Social Data Revolution: Part 2

Mobile Data Consumption:Looking Glass into the Cloud

The Social-Mobile Data Revolution: Part 2

46% of all enterprises will likely deploy iPad apps.

90% of Enterprise Expect to Deploy Mobile Apps

30% of Businesses Expect Smart Phones/TabletsTo Replace Computers at Work

So What Changed?

Device Usability /Functionality

Network Speed / Availability

Application Richness / Variety

Broad Consumer Adoption

Result:Shift in Employee Expectations:

1) Field – Office Parity2) Increased Accessibility3) Social Connectedness

4) Instant Access to Information

The New Skills for Building Information Applications

Mashup – Utilize a variety of information sources to bring perspective, add depth, offer new insights

Contextualize – Location, Weather, Time, Events… Use context to change how information is used

Connect – Who has viewed, how did they evaluate, what comments were added… Identify how the social graph can add value

Collaborate – Provide opportunities for interaction between people using the application

Step 1: API Program

Make data available through an easy to access API

Step 2: Build the Social Graph

Leverage public networks, look for opportunities to add value rather than simply replicating what already exists.

Who is connected?

How are they connected?

What can be gained through these connections?

Design systems to encourage or discourage behaviors

Step 3: Mobilize Applications

Three Phases of Mobilizing Information

1) DehydrateTake your existing content and squeeze into a mobile screen

2) SeasonUse the unique qualities of mobile to enrich your app

3) CelebrateEntirely re-imagine your application for mobile

Thank you

Ted Sheltontshelton@open-first.com

twitter.com/tshelton

SLIDES:slideshare.net/tshelton