social mobile data revolution
Post on 19-Oct-2014
1.646 views
DESCRIPTION
Presentation for the 2011 SIIA conference, "Moving from Wired to Wireless" on the subject of the social mobile data revolution and how information applications will be transformed as the incorporate social data and are delivered on a range of mobile devicesTRANSCRIPT
building the open enterpriseMobile-Social Data Revolution
SIIA New YorkJanuary 2011
22
These three technologieswill transform businessover the next decade.
MOBILE • SOCIAL • CLOUD
50% of US Mobile Subscribers will have a smart phone
1 Billion Mobile Internet Subscribers
Social-Mobile Landscape: Projections for 2011
75 Million Tablets in use globally
10 Billion MORE app downloads
22.5 billion hours of mobile app use
$12 Billion spent on Apps and in-app Purchases
$16 Billion Spent on Mobile Marketing and Advertising
$28 Billion in Revenue for Mobile Apps
700 Million Facebook Users
Mobile-Social Data Revolution: Part 1
Mobile as Sensor:Vast quantities of data…
The Social-Mobile Data Revolution: Part 1
Foursquare: Over 30 Million Check Ins per Month
Twitter: Over 9 Billion Updates per Month
Facebook: Over 6 Billion Photos Shared per Month
Linkedin: Over 200 Million People Searches per Month
Yelp: Over 40 Million People Search for Restaurants per Month
Mobile-Social Data Revolution: Part 2
Mobile Data Consumption:Looking Glass into the Cloud
The Social-Mobile Data Revolution: Part 2
46% of all enterprises will likely deploy iPad apps.
90% of Enterprise Expect to Deploy Mobile Apps
30% of Businesses Expect Smart Phones/TabletsTo Replace Computers at Work
So What Changed?
Device Usability /Functionality
Network Speed / Availability
Application Richness / Variety
Broad Consumer Adoption
Result:Shift in Employee Expectations:
1) Field – Office Parity2) Increased Accessibility3) Social Connectedness
4) Instant Access to Information
The New Skills for Building Information Applications
Mashup – Utilize a variety of information sources to bring perspective, add depth, offer new insights
Contextualize – Location, Weather, Time, Events… Use context to change how information is used
Connect – Who has viewed, how did they evaluate, what comments were added… Identify how the social graph can add value
Collaborate – Provide opportunities for interaction between people using the application
Step 1: API Program
Make data available through an easy to access API
Step 2: Build the Social Graph
Leverage public networks, look for opportunities to add value rather than simply replicating what already exists.
Who is connected?
How are they connected?
What can be gained through these connections?
Design systems to encourage or discourage behaviors
Step 3: Mobilize Applications
Three Phases of Mobilizing Information
1) DehydrateTake your existing content and squeeze into a mobile screen
2) SeasonUse the unique qualities of mobile to enrich your app
3) CelebrateEntirely re-imagine your application for mobile
Thank you
twitter.com/tshelton
SLIDES:slideshare.net/tshelton