@ReneParker

The Social Revolution: Rise of the Mobile Phone

“To be truly happy in this world, You first need a cell phone...” Ted Turner

5 Billion

91% of mobile phone users go online to socialize compared to only 79% of PC users67% are likely to rally support for a cause

95% use mobile web to keep informed

60% are likely to use mobile phones for transactions

Youth are expert users and early adopters

250 Million Mobile users

60,000 new mobile users daily

7 Million Users

Mobile Growth

550%

30 Million Users

South Africa stands as Africa’s number one country for mobile web and mobile social networks usage.

Chat

Mobi-Web

Social Networking

Most used functions

Concern for man and his fate must always form the chief interest of all technical endeavors.

Never forget this in the midst of your diagrams and equations.

Economic

Relevance

Livelihood

Community

Educate

Mobile Opportunity

Services

MapsHealth

Entertainment

Building a Mobile Social Media Workforce

Developing the Workforce through the RLabs Academy

Average of 3 hours

per day

Actively involved in

online campaigns

Most access Social

Networks Daily via

Mobile Phones

Uusi is a mobile social network

Community members access employment and

educational opportunities

More than 2,500 Subscribers

3032 Reactions

Launch July 2011

Manage multiple conversations on

Social Networks and Instant Messengers

Supported by

Partnership with

World's FIRST Mobile Phone Counselling Centre in 2007

“Demand for substance abuse counselling services has put treatment facilities under pressure as the waiting list for treatment

increases”

4:17 PM @mxit: i need support me: how can i help4:19 PM @mxit: im using tik and desperately need help coz I have a 9 month old baby.4:20 PM me: well we are here to help4:21 PM @mxit: r u there me: yes  how long hav u been using?4:22 PM @mxit: 6 years nd im only 18 nw me: well are you willing to come and see someone in person?4:23 PM  @mxit: yes i am. where me: we are based in Bridgetown  66 Tarentaal Rd4:26 PM u free during the day?@mxit:yes i did nd thanx i'll come in next week.

Services address various social issues

Access to Rural Areas

Over 300,000 supported

Expanded to outside SA

Mobile Phones in Africa is more than just a device it is a Revolution tool

Much can be learned on how mobile phones are being used at a grassroots level

Mobile Phones are great levelers

Africa is the ideal breeding ground for new social mobile services for emerging economies

rene@rlabs.org rlabs.org