social medias and business : how to make your social media strategy happen ?

Author Jean-Francois MESSIER

How can social media increase

your business success?

This document is part of “Social Media and Business” series by JF MESSIER

to make your business social

media strategy happen ?

1. Listen 2. Deliver value first 3. Engage 4. Creativity 5. Adapt to different data 6. Allocate appropriate ressources

TIP #1

to your

to your

to your

to your

to your

Competition

Customers

Retailers

Web

Visible technologies

Y generation

to your

to your

TIP #2

The old communication

model was a

The new communication

model is a

… sharing

YOU AUDIENCE

SHARING

VALUE

YOU AUDIENCE

SHARING

VALUE

YOU AUDIENCE

SHARING

VALUE

YOU AUDIENCE

SHARING

VALUE

AUDIENCE AUDIENCE

The key is to produce

something that both pulls

people together and give

them added-value.

Create more value than

you capture

Tim O„ Reilly

Establish yourself as a

subject-matter fascinating expert

If business has taught you anything is that you have to pick a niche. Apply that to Social medias.

Don't be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic.

You are the brand!!! Nothing else. You're selling yourself as a person and showing that you are worthy of being followed.

Don‟t do this !

Putting a real name and face on

your identity allows customers to associate with your brand on a personal level

Don‟t do this !

My theory is people are more

likely to follow a person than a

company.

Guy Kawasaki

Share Content

& Links that

Make People

Want to Pay

Attention

Produce

Content People

Want to Share

(because it will make

others follow them)

the titles of

articles you

have written, and

each URL, so your

followers can easily

find them

What people care about is

how your message will

them!

How they can

more make

,

How they can

more save

,

and change

.

their

Create compelling content with

.

in the

Focus on what you do

TIP #3

What are your thoughts on our product?

Likes / Dislikes?

Encourage people to participate

Ask

Request e.g. : “Check out our latest case study and

let us know what you think! bit.ly/cont”

Encourage people to participate

Organise a to motivate e.g. : “Make sure you comment on today’s blog

post… and win two free tickets !”

Encourage people to participate

Give a to make an effort e.g. : “To download this whitepaper, please fill

out this short form” (email, first & last name…

Encourage people to participate

If you aren‟t, who

will be?

… no one, and no

one will engage!

Be

Get your hand dirty!

Timeliness and

Frequency

Transparency Let your customers in

to show your humanity

Be the conduit

between your

audience

and

valuable content

and resources

Relevance

Before you link the content make

sure it‟s relevant and brings value

to your audience.

Never,

ever

Be honest

Keep it

punchy

regulary Update

TIP #4

When it comes to social media most

communication specialists will say...

"youneedafacebookpageandatwitterprofile"

When it comes to social media most

communication specialists will say...

You don‟t just need

profiles and presences.

You need a

strong creative

idea and a

strategy that will

resonate across

social channels.

The traditional

advertising industry

didn‟t continue to

grow and produce

amazing work...

...because they helped brands merely populate

print, TV, cinema, etc.

They had to

innovate

and push

the creative

boundaries

It‟s no different

with social media.

iWoman Temperamental, slow, expensive… But hey she looks good…

TIP #5

to different data

Volume and

frequency

Novices and

experts

adapt

TIP #6

appropriate

The tools are free.

You could be

doing it in seconds

But social media

really isn't free

Someone has to own it,

monitor it, track it,

analyse it...

Put the right people in charge.

You win by caring and by

putting in the hours

to make it happen

One more

thing !

“Continuous Improvement is Better than

Delayed Perfection”

- Mark Twain

Synthesis your audience… using social

medias : where are they ? Who are they ?

Why do they engage ? Where do they get

information ?

first ; Change your

mindset from marketing to value

delivering.

: ask questions, motivate with

contests, give some reasons to do efforts,

be passionate, participate, be

transparent, be relevant, be creative.

to different data

appropriate

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Bibliography

If you were interested in this presentation,

you may be interested in this one as well…

Author: Jean-François MESSIER Global New Technologies Director at Mercuri International Email: jfmessier@mercurifr.com

Photo Credit All photos in this presentation were purchase on iStockPhoto.com. All logos or brand references are copyright of their respective owners Slides from this document may not be repurposed without express written consent. Send permission requests to jfmessier@mercurifr.com