Social medias and business : How to make your social media strategy happen ?
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Post on 30-Aug-2014
DESCRIPTION6 tips to make your social media strategy happen : 1. Listen 2. Deliver value first 3. Engage 4. Creativity 5. Adapt to different data 6. Allocate appropriate ressources
How can social media increase your business success?Author Jean-Francois MESSIER This document is part of Social Media and Business series by JF MESSIER to make your business socialmedia strategy happen ?1. Listen2. Deliver value first3. Engage4. Creativity5. Adapt to different data6. Allocate appropriate ressources TIP #1 to your to your to your to your to your to yourCompetitionCustomersRetailersWebVisible technologiesY generation to your TIP #2 The old communication model was a The new communication model is a sharing AUDIENCE YOU SHARING VALUE AUDIENCE YOU SHARING VALUE AUDIENCE YOU SHARING VALUE AUDIENCE AUDIENCEAUDIENCE YOU SHARING VALUE The key is to producesomething that both pullspeople together and givethem added-value. Create more value thanyou captureTim O Reilly Establish yourself as a fascinating subject-matterexpert If business has taught you anythingis that you have to pick a niche.Apply that to Social medias. Dont be all over the place. Be known as the go to page for a topic, and as a reliable source for information on that topic. You are the brand!!! Nothing else.Youre selling yourself as a personand showing that you are worthy ofbeing followed. Dont do this ! Putting a realDont do name and face on your identity this ! allows customers to associate with your brand on a personal level My theory is people are morelikely to follow a person than acompany. Guy Kawasaki Share Content & Links thatMake People Want to Pay Attention ProduceContent PeopleWant to Share(because it will make others follow them) the titles of articles youhave written, andeach URL, so yourfollowers can easilyfind them What people care about ishow your message will them! How they can makemore , How they can savemore , and change their . Createcompellingcontentwithin the . Focus on whatyou do TIP #3 Encourage people to participate Ask What are your thoughts on our product? Likes / Dislikes? Encourage people to participate Request e.g. : Check out our latest case study and let us know what you think! bit.ly/cont Encourage people to participate Organise a to motivate e.g. : Make sure you comment on todays blog post and win two free tickets ! Encourage people to participateGive a to make an effort e.g. : To download this whitepaper, please fill out this short form (email, first & last name Be If you arent, who will be? no one, and no one will engage! Get your hand dirty! Timeliness and Frequency TransparencyLet your customers into show your humanity Be the conduit between your audience andvaluable content and resources Relevance Before you link the content make sure its relevant and brings value to your audience. Never, ever Be honest Keep itpunchy Updateregulary TIP #4 When it comes to social media mostcommunication specialists will say... When it comes to social media most communication specialists will say..."youneedafacebookpageandatwitterprofile" You dont just needprofiles and presences. You need a strong creative idea and a strategy that will resonate across social channels. The traditionaladvertising industrydidnt continue togrow and produceamazing work... ...because they helped brands merely populateprint, TV, cinema, etc. They had to innovate and pushthe creative boundaries Its no different with social media. iWoman Temperamental, slow, expensive But hey she looks good TIP #5to different data adaptVolume andfrequencyNovices andexperts TIP #6appropriate The tools are free. You could be doing it in seconds But social media really isnt freeSomeone has to own it,monitor it, track it,analyse it... Put the right people in charge. You win by caring and byputting in the hoursto make it happen One more thing ! Continuous Improvement is Better thanDelayed Perfection - Mark Twain Synthesis your audience using socialmedias : where are they ? Who are they ?Why do they engage ? Where do they getinformation ? first ; Change yourmindset from marketing to valuedelivering. : ask questions, motivate withcontests, give some reasons to do efforts,be passionate, participate, betransparent, be relevant, be creative. to different data appropriate Bibliography Catching the tube, Putting social media to work, Executive Briefing, December 2010, Mal online engagement, slideshare Chia - Digital Media Strategist - http://www.slideshare.net/malchia Social marketing playbook, Bryan Wiener, Jeremiah Owyang,Jeff Pulver,Gregory Galant, The Mobile Internet Report, Morgan Stanley, December 2009 Pete Cashmore, Randall Rothenberg Internet Trends, Morgan Stanley, April 2010 Social Media: Hype, Hell or Hope, Rick Mans, Global Social Media Lead at Cap Gemini The 5 components of a complete social media program, Adam Kleinberg - CEO of How organisations can harness the power of Web 2.0 Traction, November 2010 WWW 3.0, Jenny Williams IS YOUR BRAND SEXY* ENOUGH FOR SOCIAL MEDIA? 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Jay Massey Social CRM: Connecting Online Communities with CRM, Jamie Grenney, Ryan Ellis, Mark Mashables twitter guide book Brundage The twitter book, Tim OReilly Sarah Milstein Search + Social:How to Get More from Your Organic Marketing, Rand Fishkin, CEO + Co- Twitter for business, Laura Fitton founder SEOmoz, December 2010 140 twitter marketing tips, David Spinks How to use linkedin for promoting your business, Robin Goel Social Business Forecast: 2011 The Year of Integration, December 2010, Jeremiah Owyang Linkedin Extras for SlideShare Pro Users - Industry Analyst Guy Kawasakis 10 ways to use Linkedin The Future of Social Media, Graeme Wood THEME DEVELOPMENT, an introduction to the basics of theming with WordPress, Thad Digital Strangelove (or How I Learned To Stop Worrying & Love The Internet), Allender Starting a blog, Dr. Corinne Weisgerber The Social Graph Call, Wedbush Securities, November 2010, 10 ways to a killer blog, Robert and Maryam Scoble NAVIGUER DANS LE CHAOS, UNE TUDE SUR LES MDIAS SOCIAUX, LUC-ANDR CORMIER How to Build a Blog, Mark James Normand Social Media @ FORD, Scott Monty, November 2010 IS3241 Enterprise Social Systems, Technology Presentation, GameCheck Slideshare Zeitgeist 2010, creative commons.org How the Fortune 500 Use Social Media to Grow Sales and Revenue, Jamie Turner Channeling your inner youtube, Brad Richardson Fashion and Digital Trends, Tom Ollerton How to create viral videos?m,November 2010, Tim Ho Social Media in Four Minutes (or less), Tom Ollerton http://technmarketing.com/web/top-6-ways-to-benefit-from-twitter/ http://technmarketing.com/web/ten-things-you-must-know-before-using-twitter/ Social Networking Past, Present, Future, Mark Suster http://technmarketing.com/web/top-5-reasons-to-tweet/ Designing for interaction, Interfaces for socializing, Daniel Burka How to Pick Up Followers on Twitter, Guy Kawasaki New business opportunities in retail, Hege Tenno What is social media one year later, Espresso- http://brandinfiltration.com OUT OF THE FISHBOWL, Marta Kagan Managing Director US | Espresso, Illusions of Empowerment, Re-interpreting the Social Media Dream, Corinne Weisgerber If you were interested in this presentation,you may be interested in this one as well Author: Jean-Franois MESSIER Global New Technologies Director at Mercuri International Email: firstname.lastname@example.orgPhoto CreditAll photos in this presentation were purchase on iStockPhoto.com.All logos or brand references are copyright of their respective ownersSlides from this document may not be repurposed without express written consent. 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