social media: why all the hype

Social Media - Why All the Hype?

Who is CITI?

Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

http://en.wikipedia.org/wiki/Social_media

Conquering Social Media

Know Yourself

Start Small

Listen First

Know Your Audience

Where is Your Audience?

Facebook

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Where is Your Audience?

Twitter

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Where is Your Audience?

MySpace

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Be Consistent

http://www.rockettinteractive.com/images/pic-consistency.jpg

• Pick a social media outlet• Decide what to write or post• Decide on the frequency• Assign someone to write or

post content• Do it

P.S. If you can’t commit to a schedule, it’s best not to start, wait until you can.

Analyze This!

ROI

• Return on Investment

• Return on Influence

• Define Your Key Success Factors

Glennette ClarkOnline Strategist202-234-1600 x209gclark@citidc.com

Sean SpeerSales Associate202-234-1600 x331sspeer@citidc.com