social media: why all the hype

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Social Media - Why All the Hype?

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Is Social Media hype or a viable outlet for business and nonprofits.

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Page 1: Social Media: Why All The Hype

Social Media - Why All the Hype?

Page 2: Social Media: Why All The Hype

Who is CITI?

Page 3: Social Media: Why All The Hype

Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.

Page 4: Social Media: Why All The Hype

http://en.wikipedia.org/wiki/Social_media

Page 5: Social Media: Why All The Hype

Conquering Social Media

Page 6: Social Media: Why All The Hype

Know Yourself

Page 7: Social Media: Why All The Hype

Start Small

Page 8: Social Media: Why All The Hype

Listen First

Page 9: Social Media: Why All The Hype

Know Your Audience

Page 10: Social Media: Why All The Hype

Where is Your Audience?

Facebook

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Page 11: Social Media: Why All The Hype

Where is Your Audience?

Twitter

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Page 12: Social Media: Why All The Hype

Where is Your Audience?

MySpace

Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/

Page 13: Social Media: Why All The Hype

Be Consistent

Page 14: Social Media: Why All The Hype

http://www.rockettinteractive.com/images/pic-consistency.jpg

• Pick a social media outlet• Decide what to write or post• Decide on the frequency• Assign someone to write or

post content• Do it

P.S. If you can’t commit to a schedule, it’s best not to start, wait until you can.

Page 15: Social Media: Why All The Hype

Analyze This!

Page 16: Social Media: Why All The Hype

ROI

• Return on Investment

• Return on Influence

• Define Your Key Success Factors

Page 17: Social Media: Why All The Hype

Glennette ClarkOnline Strategist202-234-1600 [email protected]

Sean SpeerSales Associate202-234-1600 [email protected]