social media: why all the hype
DESCRIPTION
Is Social Media hype or a viable outlet for business and nonprofits.TRANSCRIPT
Social Media - Why All the Hype?
Who is CITI?
Social media is content created by people using highly accessible and scalable publishing technologies. At its most basic sense, social media is a shift in how people discover, read and share news, information and content.
http://en.wikipedia.org/wiki/Social_media
Conquering Social Media
Know Yourself
Start Small
Listen First
Know Your Audience
Where is Your Audience?
Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
Where is Your Audience?
Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
Where is Your Audience?
MySpace
Source: http://www.ignitesocialmedia.com/2008-social-network-analysis-report/
Be Consistent
http://www.rockettinteractive.com/images/pic-consistency.jpg
• Pick a social media outlet• Decide what to write or post• Decide on the frequency• Assign someone to write or
post content• Do it
P.S. If you can’t commit to a schedule, it’s best not to start, wait until you can.
Analyze This!
ROI
• Return on Investment
• Return on Influence
• Define Your Key Success Factors
Glennette ClarkOnline Strategist202-234-1600 [email protected]
Sean SpeerSales Associate202-234-1600 [email protected]