social media tactics for nonprofits

Social Media Tactics for Nonprofits

Colleen WintersDirector of MarketingMinnesota Medical Association3/31/2010

Traditional Marketing

Social Media

Twitter

Facebook

YouTube

Be Present

Get to Know aSocial Network:

The AudienceThe fastest growing demographic on Facebook is still women over 55 - there are now nearly 1.5 million of them active on Facebook each month.

Facebook: The Stats

Fan Pages

Groups vs. Pages

Randi Zuckerman Talks Facebook

Facebook Surpasses Google

Connect with your fans

Start Discussions

Promote Events

Non-Profits on Facebook

Track Your Traffic

Google Analytics

Get to know aMicroblogging Site:

Who uses Twitter?

• 32,000,000 people

• Average age is 36

• Monthly user growth rate is 1382%

What do you Tweet?

• New Blog Entries• Random Facts• Contests• Breaking News• Program Info• Timely Events• Retweet• Reply to People

What don’t you tweet?

Twitter 101

Tracking Twittertwittercounter.com

Tracking Twitterbit.ly

YouTube for Nonprofits

Use Video to Say Thank You

Resourcessmbmsp.org

Resourcesmashable.com

Resourcessocialmediatoday.com

Resourcesclickz.com

Questions?