social media presentation for pearl district for sempdx
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PEARL DISTRICT BUSINESS ASSOCIATIONSOCIAL MEDIA PRESENTATION
January 9, 2013
Presentation Outline
Overview Content Topics & Ideas Automation & Tools Facebook Tips Discussion
Overview
Audiences Customers Potential Customers Friends of Potential Customers Employees
Frequency Trial and Error You will know when it is too often Use a calendar/schedule
Content Topics
Industry News Local News
Community Events Partner News Sharing Contests
What Is Great Content?
It matters to someone – preferably, your customers and/or future customers
It comes from deep expertise It’s genuinely useful It’s easy to understand and apply It’s
funny/touching/provocative/controversial….in other words, shareable
Content Ideas
Google Alerts http://www.google.com/alerts Google Reader Newsletters (Realtors, Mortgage Brokers,
Lenders, etc.) May want to create specific email to sign up with
RSS Feeds Tools
http://www.socialmediaexaminer.com/13-tools-to-simplify-your-social-media-marketing/
Content Ideas
Facebook Answer questions Track competitor pages (like them as a
person, not as Company Page) Twitter
Follow industry people, groups, influencers LinkedIn Groups Blogs
Search for industry topics in Google Blog search
Automation & Tools
Posting multiple places Facebook
https://www.facebook.com/twitter/ Twitter
http://www.digitalmarketinghq.com/social-media/auto-post-twitter-facebook/
LinkedIn (one-way only)
Tools Hootsuite, Tweetdeck SproutSocial RSS Graffiti References
http://www.pcworld.com/article/260530/the_top_5_social_media_management_tools_for_small_business.html
Questions? Google It!
Automation & Tools
Facebook Tips
Content Types Posts Photos/Videos Sharing Contests Tagging
Promoted Posts
SOCIAL MEDIA PRESENTATION
Pearl District Business Association
DISCUSSIO
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